TRAP@NCI

Items where Subject is "H Social Sciences > HF Commerce > Marketing"

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Number of items at this level: 72.

A

Alam, Muhammad Qaseem (2012) To investigate the scope of Social Network as Marketing Tool. Masters thesis, Dublin, National College of Ireland.

B

Bennett, Andrew (2017) Dimensions of Service Quality and their impact on Relationship Quality, and Referral Intention: a study of a High-credence Service. Masters thesis, Dublin, National College of Ireland.

Bourke, John (2014) The marketing response of independent retail pharmacy in Ireland in 2014: a case study. Masters thesis, Dublin, National College of Ireland.

C

Carson, David, Cromie, Stanley, McGowan, Pauric and Hill, Jimmy (1995) Marketing and entrepreneurship in SMEs : An innovative approach. Pearson Education, Harlow. ISBN 9780131509702

Carson, David and McCartan-Quinn, Danielle (1995) Non-Practice of Theoretically Based Marketing in Small Business—Issues Arising and Their Implications. Journal of Marketing Theory and Practice, 3 (4). pp. 24-32. ISSN 1944-7175

Carson, David, McGowan, Pauric and Hill, Jimmy (1996) Effective Marketing Education for SME Executives. Marketing Education Review, 6 (2). pp. 59-70. ISSN 1052-8008

Chheda, Paras Nitin (2017) A study on the resistive behavior of consumers towards electronic cigarette in India. Masters thesis, Dublin, National College of Ireland.

Concannon, Fiona (2008) An evaluation of the use of 'Customer Relationship Management'(CRM) in an Irish subsidiary of a Global pharmaceutical company. Undergraduate thesis, Dublin, National College of Ireland.

Cronin, Colm (2017) An exploration of the mediating factors between consumers ethical consumption attitudes and actual ethical purchase behaviours in the Irish consumption context. Masters thesis, Dublin, National College of Ireland.

D

Doyle, Paul (2017) Exploratory Study of customer preferences in Smartphone Loyalty Apps. Masters thesis, Dublin, National College of Ireland.

Duff, Karl (2017) An investigation into how the Primark brand use social media to influence the buying behaviour of Irish female customers. Masters thesis, Dublin, National College of Ireland.

Dwyer, Stephen (2017) An examination of the role of sports sponsorship, and its impact on consumer behaviour and buyer consumption levels in Ireland. Masters thesis, Dublin, National College of Ireland.

F

Forde, Kieran (2014) An investigation into key influences on soft drinks consumption across different age groups in relation to the Irish soft drinks market. Masters thesis, Dublin, National College of Ireland.

G

Gamble, Jordan, Gilmore, Audrey, McCartan-Quinn, Danielle and Durkan, Paula (2011) The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s. The Marketing Review, 11 (3). pp. 227-248. ISSN 1469-347X

Gordon, Jennifer (2017) In Ireland, do Bloggers influence Consumer Behaviour from a Millennial perspective. Masters thesis, Dublin, National College of Ireland.

H

Hill, Jimmy (1994) Entrepreneurial Influences on Marketing Planning Activity: An Industry Specific Study in a Regional Economy. In: Research at the Marketing/Entrepreneurship Interface. University of Illinois, Chicago, pp. 29-49. ISBN 088405806X

Hill, Jimmy (1999) Special Issue on Qualitative Marketing Research in Small and Medium Sized Enterprises. Qualitative Market Research: An International Journal, 2 (2). ISSN 1352-2752

Hill, Jimmy (2000) Special Issue on Qualitative Marketing Research in Small and Medium Sized Enterprises. Qualitative Market Research: An International Journal, 3 (3). ISSN 1352-2752

Hill, Jimmy (2001) Special Issue: Marketing Research: Spanning the Millennium. Marketing Intelligence & Planning, 19 (4). ISSN 0263-4503

Hill, Jimmy (1996) Understanding Marketing Management Decision Making Competencies for Small Firms: A Research Methodology. In: Marketing Education Group Annual Conference, July 1996, University of Strathclyde, Glasgow, Scotland.

Hill, Jimmy (1996) Understanding Marketing Management Decision Making Competencies for Small Firms: A Research Methodology. In: Marketing Education Group/American Marketing Association Special Interest Group Symposium, January 1996, University of Huddersfield Business School, University of Huddersfield, Huddersfield, England.

Hill, Jimmy (2001) A multidimensional study of the key determinants of effective SME marketing activity: Part 1. International Journal of Entrepreneurial Behaviour & Research, 7 (5). pp. 171-204. ISSN 1355-2554

Hill, Jimmy (2001) A multidimensional study of the key determinants of effective SME marketing activity: Part 2. International Journal of Entrepreneurial Behaviour & Research, 7 (6). pp. 211-235. ISSN 1355-2554

Hill, Jimmy and Campbell, P (1993) Understanding Marketing Management Competencies for Entrepreneurs. In: Marketing: Unity in Diversity, Proceedings of the 1994 Marketing Education Group Annual Conference. University of Ulster, pp. 507-508. ISBN 1859230016

Hill, Jimmy and Carson, David (1991) An Analysis of Marketing Planning Activity in the Horticultural Sector with Relevance to Technology Transfer: Evidence from SME's in a Regional Economy. In: Proceedings of RENT V. Vaxjo University, Sweden, pp. 23-54.

Hill, Jimmy and Carson, David (1992) Marketing Education for Entrepreneurs. In: Enterprising in partnership with the environment : Proceedings : 37th World Conference of the International Council for Small Business on Small business and entrepreneurship development. World Conferece of the ICSB, pp. 606-632.

Hill, Jimmy and Carson, David (1992) Using Delphi as a Means of Marketing Technology Transfer in an Industry Specific Circumstance. In: Marketing in the New Europe and Beyond - Proceedings of the Marketing Education Group 1992 Annual Conference. University of Salford, pp. 255-256. ISBN 0951910507

Hill, Jimmy, Carson, David and McGowan, Pauric (1994) Effective Marketing Training Provision for SME Executives. In: Research at the Marketing/Entrepreneurship Interface. University of Illinois, Chicago, pp. 137-149. ISBN 088405806X

Hill, Jimmy and Fallis, A (1994) An Investigation of the Scope and Nature of Marketing Management Competencies for Entrepreneurial Decision Making in Small Firms. In: Research at the Marketing/Entrepreneurship Interface. University of Illinois, Chicago, pp. 137-156. ISBN 088405806X

Hill, Jimmy and Hookham, C (2008) An Evaluation of the Impact of Entrepreneurial Leadership on the Evolution of Marketing in Entrepreneurial SMEs. In: UIC Symposium at the Marketing/Entrepreneurship Interface, June 2008, University of Orebro, Sweden.

Hill, Jimmy and Hookham, C (2008) Using Web-based Support Tools to Strengthen the Marketing Entrepreneurship Interface. In: UIC Symposium at the Marketing/Entrepreneurship Interface, June 2008, University of Orebro, Sweden.

Hill, Jimmy and McGowan, Pauric (1999) Creating High Growth Firms: A Critical Look at the Theory and the Practice in Marketing Theory and Applications. In: AMA Winter Educators' Conference, Winter Meeting 1999.

Hill, Jimmy and McGowan, Pauric (1995) Marketing Decision Making Competencies for Entrepreneurial Small Firms. In: Small Business and Enterprise Development Conference, April 1995, University of Leeds, Leeds, UK.

Hill, Jimmy and McGowan, Pauric (1996) Marketing Development through Networking: A Competency Based Approach for Small Firm Entrepreneurs. Journal of Small Business and Enterprise Development, 3 (3). pp. 148-156. ISSN 1462-6004

Hill, Jimmy and McGowan, Pauric (1999) A qualitative approach to developing small firm marketing planning competencies. Qualitative Market Research: An International Journal, 2 (3). pp. 167-175. ISSN 1352-2752

Hill, Jimmy, McGowan, Pauric and Carson, David (1994) In Pursuit of Entrepreneurial Marketing Management Competencies. In: Research at the Marketing/Entrepreneurship Interface. University of Illinois, Chicago, pp. 76-79. ISBN 088405806X

Hill, Jimmy, McGowan, Pauric and Drummond, Paula (1999) The development and application of a qualitative approach to researching the marketing networks of small firm entrepreneurs. Qualitative Market Research: An International Journal, 2 (2). pp. 71-81. ISSN 1352-2752

Hill, Jimmy, McGowan, Pauric and Fitzsimons, P (1996) Marketing Planning in Entrepreneurial Small Firms. In: The Small Business and Enterprise Development Conference, March 1996, University of Leeds, Leeds, UK.

Hill, Jimmy, McGowan, Pauric and Maclaran, Pauline (1998) Developing marketing planning skills: combining theory and practice. Journal of Marketing Practice: Applied Marketing Science, 4 (3). pp. 69-84. ISSN 1355-2538

Hill, Jimmy and Scott, Terri (2002) The Role of Business Intelligence in Marketing Decision-Making in Knowledge-Based and High Tech Start-ups. In: Business Intelligence and E-Marketing, Proceedings of the IBM Workshop, 6th December 2001. De Montfort University, UK, pp. 80-82. ISBN 185721336X

Hill, Jimmy, Shaw, Edward and Carson, David (1995) Investigating Entrepreneurial Marketing Management Competencies. In: Making Marketing Work; Proceedings of the 1995 Annual Conference. University of Bradford, Bradford, pp. 724-733. ISBN 1851431314

Hill, Jimmy and Stanfield, P (1991) Building Key Customer Relationships - A Regional Perspective and Some Empirical Evidence. In: Preparing for the New Millennium, Vol. 2. Marketing Education Group, London, pp. 527-546. ISBN 0902810022

Hill, Jimmy and Wright, Len Tiu (1999) Defining the Scope of Entrepreneurial Marketing. In: Proceedings of the 9th ENDEC World Conference on International entrepreneurship : 15-18 August 1999, Singapore. Nanyang Technological University, The Entrepreneurship Development Centre,, Singapore. ISBN 9789810416430

Hill, Jimmy and Wright, Len Tiu (2000) Defining the Scope of Entrepreneurial Marketing : A Qualitative Approach. Journal of Enterprising Culture (jec), 8 (1). pp. 23-46. ISSN 0218-4958

J

Jain, Akshay (2017) To study the comparative analyses of the online portals vs the traditional channels which influence the purchase decision of a buyer in the fenestration industry. Masters thesis, Dublin, National College of Ireland.

Johnson, Sarah (2016) An Investigation into the use of gender stereotypes by marketers in advertising to examine its effects on brand equity and consumer purchasing behaviour. Masters thesis, Dublin, National College of Ireland.

K

Kelly, Barrie (2013) An examination of the key drivers that influence a consumer’s willingness to adopt mobile marketing in an Irish context. Masters thesis, Dublin, National College of Ireland.

L

Lavelle, Rebekah (2017) What is the relevance of electronic word of mouth (eWOM) in the travel industry and its effect on consumer behaviour when reading online hotel guest reviews? Masters thesis, Dublin, National College of Ireland.

Lima de Carvalho, Isis (2017) Virtual sales floor: Consumer’s perception towards microcelebrities sponsored content. Masters thesis, Dublin, National College of Ireland.

Lobo, Wilson (2016) To Investigate Customer’s Perception on Brand Loyalty for Household Appliances in Mumbai, India. Masters thesis, Dublin, National College of Ireland.

M

Maclaran, Pauline, McGowan, Pauric and Hill, Jimmy (1997) Marketing Education for Small Firm Entrepreneurs: A Work-based Approach. Marketing Education Review, 7 (3). pp. 39-45. ISSN 1052-8008

McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle (2013) Developing the Heritage Destination: An investigation of the implementation of strategic plans. In: Academy of Marketing Conference 2013, 8th-11th July 2013, University of South Wales, Cardiff. (Submitted)

McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle (2011) Stakeholder identification and management of tourism marketing at Heritage Sites. In: Tourism and Hospitality Research in Ireland Conference, June 2011, Athlone, Co. Westmeath. (Submitted)

McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle (2012) The Role of Destination Marketing Organisation in Strategic Marketing Management for Tourism. In: Proceedings of the Academy of Marketing Conference 2012: Marketing: Catching the technology wave. Academy of Marketing. ISBN 9780854329472

McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle (2011) An investigation of Stakeholder Relationships in the Marketing of Tourism within Northern Ireland. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Academy of Marketing. ISBN 9780956112234

McCartan-Quinn, Danielle (1996) Is a growth strategy appropriate for the Northern Irish post-ceasefire Tourism Industry? In: Irish Marketing Teachers Association Annual Conference, May 1996, Sligo. (Submitted)

McCartan-Quinn, Danielle (2009) Issues Which Impact Upon Marketing in the Small Firm. University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship.

McCartan-Quinn, Danielle and Carson, David (2003) Issues which Impact upon Marketing in the Small Firm. Small Business Economics, 21 (2). pp. 201-213. ISSN 1573-0913

McCartan-Quinn, Danielle and Carson, David (1993) Non-Practice of Theoretically Based Marketing in Small Business. In: European Foundation for Management Development Conference (European Small Business Seminar), July 1993, Northern Ireland. (Submitted)

McCartan-Quinn, Danielle and Carson, David (1994) Non-Practice of Theoretically Based Marketing in Small Business - Issues Arising and Their Implications. In: Marketing Education Group Conference, July 1994, University of Ulster, Coleraine, Northern Ireland. (Submitted)

McCartan-Quinn, Danielle and Carson, David (2000) Small Business Marketing Theory and Practice: A Comparative Study of the Perceptions Held by Key Players. Journal of Research in Marketing and Entrepreneurship, 2 (3). pp. 35-44. ISSN 1471-5201

Miekina, Katarzyna (2012) Motivation in organisations operating on the basis of a Multi-Level Marketing system: how do people motivate themselves and others? Masters thesis, Dublin, National College of Ireland.

Moroney, Cathal (2016) What role does the staying power of customer delight have on customer loyalty rates, within high involvement purchases? Masters thesis, Dublin, National College of Ireland.

O

O'Reilly, Jessica (2017) An examination of how millennials in Ireland respond to emotionally charged music in television advertising. Masters thesis, Dublin, National College of Ireland.

O'Reilly, Tom (2015) The effect of Green Marketing on Consumer and Corporate Behaviour. Masters thesis, Dublin, National College of Ireland.

P

Patnaik, Sushant Baliwada (2015) A comparative analysis of sales effects of TV ads & Social Media marketing - for Fast Food chains in the greater Dublin area. Masters thesis, Dublin, National College of Ireland.

Plant, Rachel (2014) A Study into the Human Responses of a Low Commodity Baby Product in the Irish Market. Masters thesis, Dublin, National College of Ireland.

S

Scarff, Lara-Jane (2017) Developing Strategies for Customer Retention. A Case Study on an Irish Car Dealership. Masters thesis, Dublin, National College of Ireland.

Sheridan, John (2017) An exploration into the potential impact in adopting a personalisation strategy and how it could affect the customer’s experience on a company’s own website. Masters thesis, Dublin, National College of Ireland.

Snopek, Klaudia (2017) The use of sexual appeal in fashion advertising: An examination how it influence men versus women. Masters thesis, Dublin, National College of Ireland.

T

Toth, Martin (2017) Exploratory study of salient attributes of servicescapes in the context of Irish branded motor dealerships. Masters thesis, Dublin, National College of Ireland.

W

Warren, Seán (2017) Brand loyalty in the digital age: Does brand loyalty exist among generation Y females in Ireland. Masters thesis, Dublin, National College of Ireland.

This list was generated on Sat Dec 16 11:47:06 2017 UTC.