TRAP@NCI

Items where Subject is "H Social Sciences > HF Commerce > Marketing > Advertising"

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Number of items at this level: 16.

C

Camier, Carolyn Jane (2002) Sports Sponsorship: Its importance, benefits and whether it is effectively measured by Companies in Ireland. Undergraduate thesis, Dublin, National College of Ireland.

D

Daly, Cliona (1999) The Internet - the advertising medium of the future? Undergraduate thesis, Dublin, National College of Ireland.

Dobbs, Sarah (2000) An Examination of the Effectiveness of Ballygowan in Building Brand Awareness. Undergraduate thesis, Dublin, National College of Ireland.

Duff, Elaine (2004) An exploratory examination in to National Safety Council's fear appeal advertisements through the use of the Irish television media. Undergraduate thesis, Dublin, National College of Ireland.

H

Hirbec, Michael (2012) What place do social medias take in the online marketing and advertising space? An exploratory case study of Facebook's marketing solutions. Masters thesis, Dublin, National College of Ireland.

J

Johnson, Sarah (2016) An Investigation into the use of gender stereotypes by marketers in advertising to examine its effects on brand equity and consumer purchasing behaviour. Masters thesis, Dublin, National College of Ireland.

L

Leahy, Kieran (2012) A study of the attitudes and behaviours of consumers towards celebrity endorsed products and the effect celebrity association with adverse publicity has on these attitudes and behaviours. Masters thesis, Dublin, National College of Ireland.

M

McAlinden, Susie (2004) Advertising and the Emergence of the 'Metrosexual' Man. Undergraduate thesis, Dublin, National College of Ireland.

N

Notaro, Ian (2013) An examination of the influence of sexual appeal usage in fashion advertising on young adult females. Masters thesis, Dublin, National College of Ireland.

O

O'Brien, Aoife (2013) Advertising’s portrayal of the thin ideal and its effect on Irish females’ body image. Masters thesis, Dublin, National College of Ireland.

O'Dwyer, Hugh (2008) The Impact of e-Business on the advertising market. Diploma thesis, Dublin, National College of Ireland.

O'Neill, Fergal (2003) The Effectiveness of Music in Advertising. Undergraduate thesis, Dublin, National College of Ireland.

R

Rafferty, Gary (2011) A Framework for Location based advertising. Masters thesis, National College of Ireland.

T

Telford, Nikita (2013) Does nostalgic advertising have a positive effect on Irish consumers between the ages of 20-39 and over 40’s? Masters thesis, Dublin, National College of Ireland.

W

Weinmann, Sarah (2000) How effective is promotion in the Irish tourism industry? Undergraduate thesis, Dublin, National College of Ireland.

Whooley, Declan (2013) Measurement and evaluation of online advertising campaigns : An exploratory examination of the Irish market. Masters thesis, Dublin, National College of Ireland.

This list was generated on Mon Jun 26 20:54:00 2017 UTC.