TRAP@NCI

Items where Subject is "H Social Sciences > HF Commerce > Marketing > Branding"

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Number of items at this level: 23.

B

Byrne, James (2018) What makes a brand cool? How coolness affects the desirability of products and services. Masters thesis, Dublin, National College of Ireland.

Byrne, Rachel (2014) To examine the relationships that Irish Millennial consumers have with luxury brands and whether social media creates a greater emotional connection and influences purchase decisions. Masters thesis, Dublin, National College of Ireland.

C

Cahill, Paul (2018) An Exploratory Analysis of The Effect of Employer Branding on Attraction and Retention of Employees in The Drinks Industry in Ireland. Masters thesis, Dublin, National College of Ireland.

Carroll, Lorna (2018) An Exploration of Brand Experience in the context of Event Marketing. Masters thesis, Dublin, National College of Ireland.

D

De Castro, Marisabel (2017) An Investigation of the Factors Driving Users to Engage with the Social Networking Site Facebook. Masters thesis, Dublin, National College of Ireland.

E

Elete, Jolomi (2018) Brand Switching behaviour among Millennial Consumers of Fast Food Brands in Dublin, Ireland. Masters thesis, Dublin, National College of Ireland.

F

Farry, Jordan (2018) An Investigation into how Brands in the Sharing Economy can deliver Exceptional Customer Experiences. Masters thesis, Dublin, National College of Ireland.

Fearnon, Mollie Louise (2017) An Exploratory Study of the Motivations, Attitudes and Behaviours of Bloggers participating in sponsored brand collaborations. Masters thesis, Dublin, National College of Ireland.

G

Gahan, Irene (2014) The Digital Tribal Communities of Irish Teenage Males and their impact on Brand Consumption. Masters thesis, Dublin, National College of Ireland.

H

Hansen, Mette (2015) The effect of UNICEF’s brand ambassadors on awareness, attitudes and donation intentions towards UNICEF as a brand among Generation Y. Masters thesis, Dublin, National College of Ireland.

Hughes, Leah (2018) An Investigation into the Impact of Employer Brand on Attracting and Recruiting Employees in a Non-Profit Organisation in Ireland. Masters thesis, Dublin, National College of Ireland.

K

Keeley, Rachelle (2014) Employer Branding: Fad or Friend? An Exploratory Study into the Factors Influencing Employer Branding Efforts being made by Irish Graduate Employers. Masters thesis, Dublin, National College of Ireland.

L

Lima de Carvalho, Isis (2017) Virtual sales floor: Consumer’s perception towards microcelebrities sponsored content. Masters thesis, Dublin, National College of Ireland.

M

McCready, David (2018) An Examination of Employer Branding and how it influences the employment choices of recent graduates in Ireland. Masters thesis, Dublin, National College of Ireland.

Murdoch, Liam (2017) Exploring the relationship between brands and Social media influencers from an Irish perspective. Masters thesis, Dublin, National College of Ireland.

O

O'Neill, Rory (2018) An Exploration of whether Leinster Rugby Fans are Representative of a Brand Community. Masters thesis, Dublin, National College of Ireland.

O'Reilly, Jessica (2017) An examination of how millennials in Ireland respond to emotionally charged music in television advertising. Masters thesis, Dublin, National College of Ireland.

O'Sullivan, Jeyaseelie (2017) Employer Branding - A valuable tool for attraction and retention in Irish organisations? Masters thesis, Dublin, National College of Ireland.

Okafor, Rosemary (2015) Employer branding, what is the big deal? From graduate students perception of a preferred Employer. Masters thesis, Dublin, National College of Ireland.

Osipova, Ligita (2018) New Product Launch Process Adoption in the Technology Industry: Technology Commercialization Process from within a Case Business. Masters thesis, Dublin, National College of Ireland.

T

Tamoniene, Dileta (2015) Employer branding: current and future employees’ perceptions of employer’s attractiveness attributes. Masters thesis, Dublin, National College of Ireland.

Teague, Marylea (2018) The Employer Brand within company X: Does Employer Branding positively impact Employee Motivation? Masters thesis, Dublin, National College of Ireland.

Z

Zuniga Rendon, Marisol (2018) To examine the relationship between Millennials and social media regarding brand loyalty. To determine which factors are the drivers on social media to build brand loyalty among Millennials. Masters thesis, Dublin, National College of Ireland.

This list was generated on Wed Nov 14 17:00:44 2018 UTC.