TRAP@NCI

Items where Subject is "H Social Sciences > HF Commerce > Marketing > Consumer Behaviour"

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Number of items at this level: 42.

A

Addie, Darren (2013) An Investigation in Consumer Ethics in the Online Music Industry. Masters thesis, Dublin, National College of Ireland.

B

Barrett, Padraig (2004) The Influence of Packaging Colour on Buyer Behaviour. Undergraduate thesis, Dublin, National College of Ireland.

Bolger, Laura (2015) An investigation into the role of self-expression on the paradoxical resurgence of vinyl in a digital paradigm: A study across different age groups in Ireland. Masters thesis, Dublin, National College of Ireland.

Buckley, Tara (2014) An exploratory study into the motivations behind the consumption habits of brides in Ireland in the lead up to their wedding day. Masters thesis, Dublin, National College of Ireland.

Byrne, Caoimhe (2000) The effects of subliminal advertising on consumer recall. Undergraduate thesis, Dublin, National College of Ireland.

Byrne, Rachel (2014) To examine the relationships that Irish Millennial consumers have with luxury brands and whether social media creates a greater emotional connection and influences purchase decisions. Masters thesis, Dublin, National College of Ireland.

Byrne, Ruth (2003) An Exploratory Study of the Role Gender Plays in Car Purchasing. Undergraduate thesis, Dublin, National College of Ireland.

D

Dobbs, Sarah (2000) An Examination of the Effectiveness of Ballygowan in Building Brand Awareness. Undergraduate thesis, Dublin, National College of Ireland.

Doddy, Sally-Anne (2005) An Investigation into the Role of Price and Promotion on Brand Loyalty in the Fashion Industry. Undergraduate thesis, Dublin, National College of Ireland.

F

Foley, Andrew (2015) An exploration into the influencing ability of Social Media Marketing on Irish Millennial purchasing behavior. Masters thesis, Dublin, National College of Ireland.

Fox, Gavin (2013) Can restaurant marketers create positive electronic word-of-mouth through the use of social media? : An explorative study investigating the influence of consumer communications via social media. Masters thesis, Dublin, National College of Ireland.

G

Gianvechio, Daniela (2015) Banking on the Bank! An Investigation into Consumer Perception of online banking service quality. Masters thesis, Dublin, National College of Ireland.

Greene, Patricia (2013) Online Trust : An Investigation into the Privacy Attitudes and Awareness of Social Network Users in Ireland. Masters thesis, Dublin, National College of Ireland.

H

Halpenny, Joseph (2013) An exploration of consumer decision making processes in the Funeral Industry. Masters thesis, Dublin, National College of Ireland.

Hanratty, Jack (2015) Gambling in Ireland: An investigation into the behaviour and attitudes of 18-25-year-old males in the Dublin area. Masters thesis, Dublin, National College of Ireland.

Harris, Fiona (2013) An investigation into the social acceptance of metrosexuality in Irish society. Masters thesis, Dublin, National College of Ireland.

Herbert, Joanne (2000) The Beef Crisis's Effect on the Consumer Decision Making Process. Undergraduate thesis, Dublin, National College of Ireland.

Hughes, Isabel (2013) Undressing the issue of ethics in fashion : An explorative study into the ethical consideration of sweatshop labour in clothing consumption among fashion conscious Generation Y consumers in Ireland. Masters thesis, Dublin, National College of Ireland.

J

Jaju, Aditi (2016) A study of the Impact of Green Marketing on Consumer Purchasing Patterns and Decision Making in Telangana, India. Masters thesis, Dublin, National College of Ireland.

Johnson, Sarah (2016) An Investigation into the use of gender stereotypes by marketers in advertising to examine its effects on brand equity and consumer purchasing behaviour. Masters thesis, Dublin, National College of Ireland.

K

Kelly, Barrie (2013) An examination of the key drivers that influence a consumer’s willingness to adopt mobile marketing in an Irish context. Masters thesis, Dublin, National College of Ireland.

L

Leahy, Kieran (2012) A study of the attitudes and behaviours of consumers towards celebrity endorsed products and the effect celebrity association with adverse publicity has on these attitudes and behaviours. Masters thesis, Dublin, National College of Ireland.

Lobo, Wilson (2016) To Investigate Customer’s Perception on Brand Loyalty for Household Appliances in Mumbai, India. Masters thesis, Dublin, National College of Ireland.

M

Mangan, James (2013) A quantitative study of the effect of celebrity endorsers on consumer purchase intent. Masters thesis, Dublin, National College of Ireland.

Markey, Martin (2010) The Use of Mobile Technology to Gather Consumer Insights. Diploma thesis, Dublin, National College of Ireland.

McCabe, Pat (2013) What is it about online gambling that creates value from the customer’s perspective? Masters thesis, Dublin, National College of Ireland.

McEneff, Lisa (2011) The changing relationship between business ethics and buyer behaviour in the past decade. Masters thesis, Dublin, National College of Ireland.

McGrath, Conor (2013) Mirror, mirror on the wall : An investigation into consumer behavior and consumption of image altering products and services in an Irish context. Masters thesis, Dublin, National College of Ireland.

McNulty, Jason (2016) An exploratory study into generation Y males with a view to deciphering the reasons why they exude less brand loyalty than their previous generation counterparts in Ireland. Masters thesis, Dublin, National College of Ireland.

Mooney, Sean (2001) Determining the likely consumer applications of mobile commerce. Diploma thesis, Dublin, National College of Ireland.

Moroney, Cathal (2016) What role does the staying power of customer delight have on customer loyalty rates, within high involvement purchases? Masters thesis, Dublin, National College of Ireland.

Murphy, Kyra (2013) Insights into factors affecting the Irish SME pub trade. Masters thesis, Dublin, National College of Ireland.

O

O'Connor, Fiona (2016) 'Millenials & Youtube': An investigation into the influence of user-generated video content on the consumer decision making process. Masters thesis, Dublin, National College of Ireland.

O'Reilly, Tom (2015) The effect of Green Marketing on Consumer and Corporate Behaviour. Masters thesis, Dublin, National College of Ireland.

Ormston, Sarah (2013) An investigation of consumer perceptions of adopting an ereader. Masters thesis, Dublin, National College of Ireland.

Ozer, Sinem (2012) The Effect of Social Media on Consumer Buying Decision Process. Masters thesis, Dublin, National College of Ireland.

P

Pentson, Caitriona (2003) The Fashion Diffusion Process: The Role of the Fashion Innovators. Undergraduate thesis, Dublin, National College of Ireland.

Plant, Rachel (2014) A Study into the Human Responses of a Low Commodity Baby Product in the Irish Market. Masters thesis, Dublin, National College of Ireland.

R

Reid, Darren (2013) Facing up to Facebook et al. : An Investigation into the Emergence of Social Media as a Tool for Both Consumers and Business. Masters thesis, Dublin, National College of Ireland.

T

Telford, Nikita (2013) Does nostalgic advertising have a positive effect on Irish consumers between the ages of 20-39 and over 40’s? Masters thesis, Dublin, National College of Ireland.

Thompson, Adekunle (2013) The impact of acculturation on consumer behaviour : a study of African migrants in Ireland. Masters thesis, Dublin, National College of Ireland.

V

Verrecchia, Michael (2016) Mobile Banking Adoption: An exploration of the behavioural intention of consumers in Ireland. Masters thesis, Dublin, National College of Ireland.

This list was generated on Sun Jun 25 22:05:26 2017 UTC.