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Items where Subject is "H Social Sciences > HF Commerce > Marketing > Consumer Behaviour"

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Number of items at this level: 103.

A

Addie, Darren (2013) An Investigation in Consumer Ethics in the Online Music Industry. Masters thesis, Dublin, National College of Ireland.

Akindele, Peter (2019) Comparative studies of consumer-buying behaviour towards private health insurance policy: An empirical evidences of Nigeria and Ireland. Masters thesis, Dublin, National College of Ireland.

Alves da Silva Lima, Simone (2019) The Little Male Secret: Analysis about the male self-concept related to the consumption of beauty products. Masters thesis, Dublin, National College of Ireland.

Armani, Indraneel (2019) Factors Influencing Consumer Perception and Purchase Intention of Private Label Brands in the Irish Food Retail Market – A Study. Masters thesis, Dublin, National College of Ireland.

B

Baker, Dayna Sara (2018) The Impact of Social Media Influencers as an Advertising Source in the Beauty Industry from an Irish Female Millennials’ Perspective. Masters thesis, Dublin, National College of Ireland.

Bennett, Andrew (2017) Dimensions of Service Quality and their impact on Relationship Quality, and Referral Intention: a study of a High-credence Service. Masters thesis, Dublin, National College of Ireland.

Bolger, Laura (2015) An investigation into the role of self-expression on the paradoxical resurgence of vinyl in a digital paradigm: A study across different age groups in Ireland. Masters thesis, Dublin, National College of Ireland.

Brennan, Emma (2019) Understanding the Older Irish Consumer: An exploration of self-perceived age and the advertising perceptions of the older Irish consumer. Masters thesis, Dublin, National College of Ireland.

Buckley, Tara (2014) An exploratory study into the motivations behind the consumption habits of brides in Ireland in the lead up to their wedding day. Masters thesis, Dublin, National College of Ireland.

Byers, Vivienne and Gilmer, Alan (2018) Developing a Unified Approach to Sustainable Consumption Behaviour: Opportunities for a New Environmental Paradigm. European Journal of Sustainable Development, 7 (1). pp. 1-10. ISSN 2239-5938

Byrne, Rachel (2014) To examine the relationships that Irish Millennial consumers have with luxury brands and whether social media creates a greater emotional connection and influences purchase decisions. Masters thesis, Dublin, National College of Ireland.

C

Cahill, Etáin (2018) An investigation into the extent to which a consumer’s perspectives and loyalties are impacted by cosmetic brands testing their products on animals. Undergraduate thesis, Dublin, National College of Ireland.

Campos Nogueira, Nathalia (2019) The Millennial Buying Behaviour towards healthy food products in Ireland. Masters thesis, Dublin, National College of Ireland.

Carroll, Lorna (2018) An Exploration of Brand Experience in the context of Event Marketing. Masters thesis, Dublin, National College of Ireland.

Chheda, Paras Nitin (2017) A study on the resistive behavior of consumers towards electronic cigarette in India. Masters thesis, Dublin, National College of Ireland.

Chircu, Alexandra (2019) An Investigation of the Association Between Socioeconomic Variables and Materialism in Generation Y. Undergraduate thesis, Dublin, National College of Ireland.

Cronin, Colm (2017) An exploration of the mediating factors between consumers ethical consumption attitudes and actual ethical purchase behaviours in the Irish consumption context. Masters thesis, Dublin, National College of Ireland.

Cruz, Stefanie (2017) An Exploratory Study of Genders, Choice Overload, Perception of Variety and Decision Satisfaction. Masters thesis, Dublin, National College of Ireland.

D

Delaney, Niamh (2019) An Exploratory Study of the Variables which Impact Service Quality and Brand Trust Levels of Adults Shopping in Major Irish Supermarket Chains. Masters thesis, Dublin, National College of Ireland.

Dhakate, Shubham (2019) Understanding the impact of Service Recovery and Switching Costs on the Customer Loyalty in Indian retail banks. Masters thesis, Dublin, National College of Ireland.

Doyle, Paul (2017) Exploratory Study of customer preferences in Smartphone Loyalty Apps. Masters thesis, Dublin, National College of Ireland.

Duff, Karl (2017) An investigation into how the Primark brand use social media to influence the buying behaviour of Irish female customers. Masters thesis, Dublin, National College of Ireland.

Dwyer, Stephen (2017) An examination of the role of sports sponsorship, and its impact on consumer behaviour and buyer consumption levels in Ireland. Masters thesis, Dublin, National College of Ireland.

dos Santos Rocha, Claudio (2019) The impact of Instagram advertising in the development of brand attitudes amongst millennials coffee consumers in Ireland. Masters thesis, Dublin, National College of Ireland.

E

Emmen Quirós, Daniel Isaac (2019) The impact of fast fashion on the environment: Perspectives from Consumers and Retailers in Ireland. Masters thesis, Dublin, National College of Ireland.

F

Faris, Nadja (2019) The Influence of Brands, Self-concept and Reference Group towards the Willingness to Pay Premium of Career Women in Ireland in Fashion Clothing Industry. Masters thesis, Dublin, National College of Ireland.

Farrell, Shauna (2019) A study investigating the impact of Gender, Age and Personality on levels of impulse buying behaviours. Undergraduate thesis, Dublin, National College of Ireland.

Fernandez, Indira (2018) An exploration of the intentions and barriers towards waste reduction practices and how to overcome them from an Irish consumer perspective. Masters thesis, Dublin, National College of Ireland.

Foley, Andrew (2015) An exploration into the influencing ability of Social Media Marketing on Irish Millennial purchasing behavior. Masters thesis, Dublin, National College of Ireland.

Fox, Emma (2018) An investigation into the impact of fear as a behaviour change agent in road safety commercials among young Irish road users aged 17-25. Undergraduate thesis, Dublin, National College of Ireland.

Fox, Gavin (2013) Can restaurant marketers create positive electronic word-of-mouth through the use of social media? : An explorative study investigating the influence of consumer communications via social media. Masters thesis, Dublin, National College of Ireland.

G

Geiger, Susi and Gross, Nicole (2017) From Electronic Health Records to Mindful Cyborgs: How Expectations Shape Markets (An Abstract). In: Creating Marketing Magic and Innovative Future Marketing Trends. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham, pp. 325-326. ISBN 9783319455969

George, Swaroop Jacob (2017) Reasons Contributing To Peer-Review Effect on Switching Brand Loyalty in Irish Telecom Market. Masters thesis, Dublin, National College of Ireland.

Gianvechio, Daniela (2015) Banking on the Bank! An Investigation into Consumer Perception of online banking service quality. Masters thesis, Dublin, National College of Ireland.

Goh, Woon Kit (2018) Social media advertising: An exploration of marketing technique and tools to combat ad-blocking and ad-avoidance. Masters thesis, Dublin, National College of Ireland.

Gole, Divya Deepak (2019) Quantitative Study on Pricing Strategy of Asian grocery stores in Dublin and their effects on Customer Segmentation due to increase in demand. Masters thesis, Dublin, National College of Ireland.

Gorby, Paula (2019) An exploratory study of how older Irish women engage with anti-ageing beauty advertising and the meaning they attribute to their beauty work. Masters thesis, Dublin, National College of Ireland.

Gordon, Jennifer (2017) In Ireland, do Bloggers influence Consumer Behaviour from a Millennial perspective. Masters thesis, Dublin, National College of Ireland.

Greene, Patricia (2013) Online Trust : An Investigation into the Privacy Attitudes and Awareness of Social Network Users in Ireland. Masters thesis, Dublin, National College of Ireland.

H

Halpenny, Joseph (2013) An exploration of consumer decision making processes in the Funeral Industry. Masters thesis, Dublin, National College of Ireland.

Hanratty, Jack (2015) Gambling in Ireland: An investigation into the behaviour and attitudes of 18-25-year-old males in the Dublin area. Masters thesis, Dublin, National College of Ireland.

Harris, Fiona (2013) An investigation into the social acceptance of metrosexuality in Irish society. Masters thesis, Dublin, National College of Ireland.

Hogan, Shannon (2018) Intensification of Materialism among adolescents in the Western World - The Digital Age. Masters thesis, Dublin, National College of Ireland.

Hughes, Isabel (2013) Undressing the issue of ethics in fashion : An explorative study into the ethical consideration of sweatshop labour in clothing consumption among fashion conscious Generation Y consumers in Ireland. Masters thesis, Dublin, National College of Ireland.

I

Iribhogbe, Joseph (2019) An investigation on the determinants of brand loyalty in cosmetics products among Nigerian female consumers. Masters thesis, Dublin, National College of Ireland.

J

Jain, Akshay (2017) To study the comparative analyses of the online portals vs the traditional channels which influence the purchase decision of a buyer in the fenestration industry. Masters thesis, Dublin, National College of Ireland.

Jaju, Aditi (2016) A study of the Impact of Green Marketing on Consumer Purchasing Patterns and Decision Making in Telangana, India. Masters thesis, Dublin, National College of Ireland.

Johnson, Sarah (2016) An Investigation into the use of gender stereotypes by marketers in advertising to examine its effects on brand equity and consumer purchasing behaviour. Masters thesis, Dublin, National College of Ireland.

K

Kalita, Pinakshi (2019) The contribution of Data Analytics in predicting the future purchase intentions of consumers. Masters thesis, Dublin, National College of Ireland.

Kalu, Felicia (2019) The Impact Of Social Media Influencer Marketing On Purchase Intention From An Irish Male Millennial’s Perception: A Case Study Of Irish Fashion Industry. Masters thesis, Dublin, National College of Ireland.

Karki, Dhiraj (2018) A hybrid approach for managing retail assortment by categorizing products based on consumer behavior. Masters thesis, Dublin, National College of Ireland.

Kelly, Barrie (2013) An examination of the key drivers that influence a consumer’s willingness to adopt mobile marketing in an Irish context. Masters thesis, Dublin, National College of Ireland.

Kelly, Brian (2018) Are consumers using gym memberships and consuming protein products in order to create the perfect body so that they can project this image on social media? Masters thesis, Dublin, National College of Ireland.

King, Orla (2018) Donation Nation: An Explorative Study into Perceptions of and Donation Behaviour to the Charity Sector among the Baby Boomer Generation in Ireland. Masters thesis, Dublin, National College of Ireland.

L

Lavelle, Rebekah (2017) What is the relevance of electronic word of mouth (eWOM) in the travel industry and its effect on consumer behaviour when reading online hotel guest reviews? Masters thesis, Dublin, National College of Ireland.

Leahy, Kieran (2012) A study of the attitudes and behaviours of consumers towards celebrity endorsed products and the effect celebrity association with adverse publicity has on these attitudes and behaviours. Masters thesis, Dublin, National College of Ireland.

Lima de Carvalho, Isis (2017) Virtual sales floor: Consumer’s perception towards microcelebrities sponsored content. Masters thesis, Dublin, National College of Ireland.

Lobo, Wilson (2016) To Investigate Customer’s Perception on Brand Loyalty for Household Appliances in Mumbai, India. Masters thesis, Dublin, National College of Ireland.

M

Maguire, Louise (2016) Capturing consumption emotions in service encounters: Why immediacy matters when studying service-related emotions. International Journal of Market Research, 58 (2). pp. 227-252. ISSN 2515-2173

Maguire, Louise (2017) Getting down and dirty: An exploration of participation in the field of obstacle challenges. Journal of Consumer Behaviour. ISSN 1479-1838

Maguire, Louise and Geiger, Susi (2015) Emotional timescapes: the temporal perspective and consumption emotions in services. Journal of Services Marketing, 29 (3). pp. 211-223. ISSN 0887-6045

Maher, Kathleen (2019) An Investigation into Irish Luxury Travel Consumers and the Drivers that motivate them to invest in Luxury Travel Experiences. Masters thesis, Dublin, National College of Ireland.

Mangan, James (2013) A quantitative study of the effect of celebrity endorsers on consumer purchase intent. Masters thesis, Dublin, National College of Ireland.

McCabe, Pat (2013) What is it about online gambling that creates value from the customer’s perspective? Masters thesis, Dublin, National College of Ireland.

McEneff, Lisa (2011) The changing relationship between business ethics and buyer behaviour in the past decade. Masters thesis, Dublin, National College of Ireland.

McGrath, Conor (2013) Mirror, mirror on the wall : An investigation into consumer behavior and consumption of image altering products and services in an Irish context. Masters thesis, Dublin, National College of Ireland.

McKeon, Ciaran (2019) An exploratory study into purchase behaviours towards fresh fruit and vegetables of Irish consumers with specific focus on the environmental impact of their packaging. Masters thesis, Dublin, National College of Ireland.

McNulty, Jason (2016) An exploratory study into generation Y males with a view to deciphering the reasons why they exude less brand loyalty than their previous generation counterparts in Ireland. Masters thesis, Dublin, National College of Ireland.

Moroney, Cathal (2016) What role does the staying power of customer delight have on customer loyalty rates, within high involvement purchases? Masters thesis, Dublin, National College of Ireland.

Morris, Paula Louise (2018) An Investigation into Whether the Social Media Efforts of Businesses in the Beauty Industry Influence the Purchase Intent of Irish Females. Masters thesis, Dublin, National College of Ireland.

Murphy, James (2019) An Exploration of the Impact of Religious Affiliation on an Irish Consumer When Considering an Online Purchase. Masters thesis, Dublin, National College of Ireland.

Murphy, Kyra (2013) Insights into factors affecting the Irish SME pub trade. Masters thesis, Dublin, National College of Ireland.

O

O'Connor, Fiona (2016) 'Millenials & Youtube': An investigation into the influence of user-generated video content on the consumer decision making process. Masters thesis, Dublin, National College of Ireland.

O'Connor, Simon (2018) An Investigation into the introduction of a tax on sugar sweetened soft drinks in Ireland and its impact on consumers’ buying behaviour. Masters thesis, Dublin, National College of Ireland.

O'Reilly, Jessica (2017) An examination of how millennials in Ireland respond to emotionally charged music in television advertising. Masters thesis, Dublin, National College of Ireland.

O'Reilly, Tom (2015) The effect of Green Marketing on Consumer and Corporate Behaviour. Masters thesis, Dublin, National College of Ireland.

Ormston, Sarah (2013) An investigation of consumer perceptions of adopting an ereader. Masters thesis, Dublin, National College of Ireland.

Ozer, Sinem (2012) The Effect of Social Media on Consumer Buying Decision Process. Masters thesis, Dublin, National College of Ireland.

P

Pardesi, Prashant Deepak (2019) Identifying the elements that retain consumers on two-sided platforms after a privacy misconduct. Masters thesis, Dublin, National College of Ireland.

Piccione, Donald (2018) An exploratory study of the key factors driving hotel booking behaviour among consumers living in Ireland. Masters thesis, Dublin, National College of Ireland.

Pinto, Saloni Lerisa (2018) Privacy and Data Protection: A Study on Awareness and Attitudes of Millennial Consumers on the Internet - An Irish Perspective. Masters thesis, Dublin, National College of Ireland.

Plant, Rachel (2014) A Study into the Human Responses of a Low Commodity Baby Product in the Irish Market. Masters thesis, Dublin, National College of Ireland.

R

Reid, Darren (2013) Facing up to Facebook et al. : An Investigation into the Emergence of Social Media as a Tool for Both Consumers and Business. Masters thesis, Dublin, National College of Ireland.

Roberts, Lee (2018) How Digital Out-of-Home Contributes to Traditional Out-of-Home Advertising: An Exploratory Study from the Perspective of Irish Industry Practitioners. Masters thesis, Dublin, National College of Ireland.

S

Sathi, Amann (2019) Customer attitude towards customization of high involvement goods online of Hyundai motors in India. Masters thesis, Dublin, National College of Ireland.

Scarff, Lara-Jane (2017) Developing Strategies for Customer Retention. A Case Study on an Irish Car Dealership. Masters thesis, Dublin, National College of Ireland.

Schaeffer, Lynn Mascha (2019) Consumer Perceived Socially Mediated Authenticity of Human Brands. Masters thesis, Dublin, National College of Ireland.

Sheridan, John (2017) An exploration into the potential impact in adopting a personalisation strategy and how it could affect the customer’s experience on a company’s own website. Masters thesis, Dublin, National College of Ireland.

Siddique, Uzayr Hassan (2017) A Quantitative study on “Examining Consumer Decision Making when selecting E-Commerce Platforms Versus Traditional Brick-Mortar Stores”. Masters thesis, Dublin, National College of Ireland.

Snopek, Klaudia (2017) The use of sexual appeal in fashion advertising: An examination how it influence men versus women. Masters thesis, Dublin, National College of Ireland.

Soler, Camila Franco (2019) Femvertising and postfeminism: An investigation of postfeminist female consumers’ engagement with femvertising-led campaigns. Masters thesis, Dublin, National College of Ireland.

T

Tacca, Raffaele (2018) Choice Architecture: The role of users’ reviews as tools for mitigating consumers’ perceived risks when purchasing electronics online. Masters thesis, Dublin, National College of Ireland.

Taraporewala, Rohit Raman (2019) The Implementation of Nutritional Menu Labelling on restaurant’s menu and its effect on the customer’s buying preference in Ireland. Masters thesis, Dublin, National College of Ireland.

Tawari, Kiran N. (2019) The impact of Self-service technologies and other non-technology drivers on customer satisfaction in the Irish supermarket industry. Masters thesis, Dublin, National College of Ireland.

Telford, Nikita (2013) Does nostalgic advertising have a positive effect on Irish consumers between the ages of 20-39 and over 40’s? Masters thesis, Dublin, National College of Ireland.

Thompson, Adekunle (2013) The impact of acculturation on consumer behaviour : a study of African migrants in Ireland. Masters thesis, Dublin, National College of Ireland.

Toth, Martin (2017) Exploratory study of salient attributes of servicescapes in the context of Irish branded motor dealerships. Masters thesis, Dublin, National College of Ireland.

Traynor, Lee (2019) Exploratory study on the adoption of Financial Technology among Digital Natives and Digital Immigrants in Ireland. Masters thesis, Dublin, National College of Ireland.

V

Verrecchia, Michael (2016) Mobile Banking Adoption: An exploration of the behavioural intention of consumers in Ireland. Masters thesis, Dublin, National College of Ireland.

Voltolini, Eduardo Cesar (2019) People trust in people: How Instagram has changed the way in which women from the Millennial generation in Ireland are influenced by beauty brands for purchasing decision. Masters thesis, Dublin, National College of Ireland.

W

Wahane, Ankur (2019) Impact of Social Media Micro-influencer on the Buying Behavior of lifestyle Product of Irish Millennials. Masters thesis, Dublin, National College of Ireland.

Warren, Seán (2017) Brand loyalty in the digital age: Does brand loyalty exist among generation Y females in Ireland. Masters thesis, Dublin, National College of Ireland.

Z

Zuniga Rendon, Marisol (2018) To examine the relationship between Millennials and social media regarding brand loyalty. To determine which factors are the drivers on social media to build brand loyalty among Millennials. Masters thesis, Dublin, National College of Ireland.

This list was generated on Sun Nov 17 21:13:15 2019 UTC.