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Items where Subject is "H Social Sciences > HF Commerce > Marketing > Consumer Behaviour"

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Number of items at this level: 53.

A

Addie, Darren (2013) An Investigation in Consumer Ethics in the Online Music Industry. Masters thesis, Dublin, National College of Ireland.

B

Bennett, Andrew (2017) Dimensions of Service Quality and their impact on Relationship Quality, and Referral Intention: a study of a High-credence Service. Masters thesis, Dublin, National College of Ireland.

Bolger, Laura (2015) An investigation into the role of self-expression on the paradoxical resurgence of vinyl in a digital paradigm: A study across different age groups in Ireland. Masters thesis, Dublin, National College of Ireland.

Buckley, Tara (2014) An exploratory study into the motivations behind the consumption habits of brides in Ireland in the lead up to their wedding day. Masters thesis, Dublin, National College of Ireland.

Byrne, Rachel (2014) To examine the relationships that Irish Millennial consumers have with luxury brands and whether social media creates a greater emotional connection and influences purchase decisions. Masters thesis, Dublin, National College of Ireland.

C

Chheda, Paras Nitin (2017) A study on the resistive behavior of consumers towards electronic cigarette in India. Masters thesis, Dublin, National College of Ireland.

Cronin, Colm (2017) An exploration of the mediating factors between consumers ethical consumption attitudes and actual ethical purchase behaviours in the Irish consumption context. Masters thesis, Dublin, National College of Ireland.

Cruz, Stefanie (2017) An Exploratory Study of Genders, Choice Overload, Perception of Variety and Decision Satisfaction. Masters thesis, Dublin, National College of Ireland.

D

Doyle, Paul (2017) Exploratory Study of customer preferences in Smartphone Loyalty Apps. Masters thesis, Dublin, National College of Ireland.

Duff, Karl (2017) An investigation into how the Primark brand use social media to influence the buying behaviour of Irish female customers. Masters thesis, Dublin, National College of Ireland.

Dwyer, Stephen (2017) An examination of the role of sports sponsorship, and its impact on consumer behaviour and buyer consumption levels in Ireland. Masters thesis, Dublin, National College of Ireland.

F

Foley, Andrew (2015) An exploration into the influencing ability of Social Media Marketing on Irish Millennial purchasing behavior. Masters thesis, Dublin, National College of Ireland.

Fox, Gavin (2013) Can restaurant marketers create positive electronic word-of-mouth through the use of social media? : An explorative study investigating the influence of consumer communications via social media. Masters thesis, Dublin, National College of Ireland.

G

George, Swaroop Jacob (2017) Reasons Contributing To Peer-Review Effect on Switching Brand Loyalty in Irish Telecom Market. Masters thesis, Dublin, National College of Ireland.

Gianvechio, Daniela (2015) Banking on the Bank! An Investigation into Consumer Perception of online banking service quality. Masters thesis, Dublin, National College of Ireland.

Gordon, Jennifer (2017) In Ireland, do Bloggers influence Consumer Behaviour from a Millennial perspective. Masters thesis, Dublin, National College of Ireland.

Greene, Patricia (2013) Online Trust : An Investigation into the Privacy Attitudes and Awareness of Social Network Users in Ireland. Masters thesis, Dublin, National College of Ireland.

H

Halpenny, Joseph (2013) An exploration of consumer decision making processes in the Funeral Industry. Masters thesis, Dublin, National College of Ireland.

Hanratty, Jack (2015) Gambling in Ireland: An investigation into the behaviour and attitudes of 18-25-year-old males in the Dublin area. Masters thesis, Dublin, National College of Ireland.

Harris, Fiona (2013) An investigation into the social acceptance of metrosexuality in Irish society. Masters thesis, Dublin, National College of Ireland.

Hughes, Isabel (2013) Undressing the issue of ethics in fashion : An explorative study into the ethical consideration of sweatshop labour in clothing consumption among fashion conscious Generation Y consumers in Ireland. Masters thesis, Dublin, National College of Ireland.

J

Jain, Akshay (2017) To study the comparative analyses of the online portals vs the traditional channels which influence the purchase decision of a buyer in the fenestration industry. Masters thesis, Dublin, National College of Ireland.

Jaju, Aditi (2016) A study of the Impact of Green Marketing on Consumer Purchasing Patterns and Decision Making in Telangana, India. Masters thesis, Dublin, National College of Ireland.

Johnson, Sarah (2016) An Investigation into the use of gender stereotypes by marketers in advertising to examine its effects on brand equity and consumer purchasing behaviour. Masters thesis, Dublin, National College of Ireland.

K

Kelly, Barrie (2013) An examination of the key drivers that influence a consumer’s willingness to adopt mobile marketing in an Irish context. Masters thesis, Dublin, National College of Ireland.

L

Lavelle, Rebekah (2017) What is the relevance of electronic word of mouth (eWOM) in the travel industry and its effect on consumer behaviour when reading online hotel guest reviews? Masters thesis, Dublin, National College of Ireland.

Leahy, Kieran (2012) A study of the attitudes and behaviours of consumers towards celebrity endorsed products and the effect celebrity association with adverse publicity has on these attitudes and behaviours. Masters thesis, Dublin, National College of Ireland.

Lima de Carvalho, Isis (2017) Virtual sales floor: Consumer’s perception towards microcelebrities sponsored content. Masters thesis, Dublin, National College of Ireland.

Lobo, Wilson (2016) To Investigate Customer’s Perception on Brand Loyalty for Household Appliances in Mumbai, India. Masters thesis, Dublin, National College of Ireland.

M

Maguire, Louise (2017) Getting down and dirty: An exploration of participation in the field of obstacle challenges. Journal of Consumer Behaviour. ISSN 1479-1838

Mangan, James (2013) A quantitative study of the effect of celebrity endorsers on consumer purchase intent. Masters thesis, Dublin, National College of Ireland.

McCabe, Pat (2013) What is it about online gambling that creates value from the customer’s perspective? Masters thesis, Dublin, National College of Ireland.

McEneff, Lisa (2011) The changing relationship between business ethics and buyer behaviour in the past decade. Masters thesis, Dublin, National College of Ireland.

McGrath, Conor (2013) Mirror, mirror on the wall : An investigation into consumer behavior and consumption of image altering products and services in an Irish context. Masters thesis, Dublin, National College of Ireland.

McNulty, Jason (2016) An exploratory study into generation Y males with a view to deciphering the reasons why they exude less brand loyalty than their previous generation counterparts in Ireland. Masters thesis, Dublin, National College of Ireland.

Moroney, Cathal (2016) What role does the staying power of customer delight have on customer loyalty rates, within high involvement purchases? Masters thesis, Dublin, National College of Ireland.

Murphy, Kyra (2013) Insights into factors affecting the Irish SME pub trade. Masters thesis, Dublin, National College of Ireland.

O

O'Connor, Fiona (2016) 'Millenials & Youtube': An investigation into the influence of user-generated video content on the consumer decision making process. Masters thesis, Dublin, National College of Ireland.

O'Reilly, Jessica (2017) An examination of how millennials in Ireland respond to emotionally charged music in television advertising. Masters thesis, Dublin, National College of Ireland.

O'Reilly, Tom (2015) The effect of Green Marketing on Consumer and Corporate Behaviour. Masters thesis, Dublin, National College of Ireland.

Ormston, Sarah (2013) An investigation of consumer perceptions of adopting an ereader. Masters thesis, Dublin, National College of Ireland.

Ozer, Sinem (2012) The Effect of Social Media on Consumer Buying Decision Process. Masters thesis, Dublin, National College of Ireland.

P

Plant, Rachel (2014) A Study into the Human Responses of a Low Commodity Baby Product in the Irish Market. Masters thesis, Dublin, National College of Ireland.

R

Reid, Darren (2013) Facing up to Facebook et al. : An Investigation into the Emergence of Social Media as a Tool for Both Consumers and Business. Masters thesis, Dublin, National College of Ireland.

S

Scarff, Lara-Jane (2017) Developing Strategies for Customer Retention. A Case Study on an Irish Car Dealership. Masters thesis, Dublin, National College of Ireland.

Sheridan, John (2017) An exploration into the potential impact in adopting a personalisation strategy and how it could affect the customer’s experience on a company’s own website. Masters thesis, Dublin, National College of Ireland.

Siddique, Uzayr Hassan (2017) A Quantitative study on “Examining Consumer Decision Making when selecting E-Commerce Platforms Versus Traditional Brick-Mortar Stores”. Masters thesis, Dublin, National College of Ireland.

Snopek, Klaudia (2017) The use of sexual appeal in fashion advertising: An examination how it influence men versus women. Masters thesis, Dublin, National College of Ireland.

T

Telford, Nikita (2013) Does nostalgic advertising have a positive effect on Irish consumers between the ages of 20-39 and over 40’s? Masters thesis, Dublin, National College of Ireland.

Thompson, Adekunle (2013) The impact of acculturation on consumer behaviour : a study of African migrants in Ireland. Masters thesis, Dublin, National College of Ireland.

Toth, Martin (2017) Exploratory study of salient attributes of servicescapes in the context of Irish branded motor dealerships. Masters thesis, Dublin, National College of Ireland.

V

Verrecchia, Michael (2016) Mobile Banking Adoption: An exploration of the behavioural intention of consumers in Ireland. Masters thesis, Dublin, National College of Ireland.

W

Warren, Seán (2017) Brand loyalty in the digital age: Does brand loyalty exist among generation Y females in Ireland. Masters thesis, Dublin, National College of Ireland.

This list was generated on Sat Dec 16 11:53:25 2017 UTC.