Items where Subject is "Direct Marketing"

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Dempsey, Eimear (2016) Betting on Guerrilla Marketing: An Investigation of the Impact of Outdoor Guerrilla Advertising by Paddy Power on the Brand Engagement of Irish Male Millennials. Masters thesis, Dublin, National College of Ireland.

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Kluczewska, Daria (2016) An investigation into effectiveness of multi-screen advertising campaigns: An exploratory examination of Irish market in 2012-2016. Masters thesis, Dublin, National College of Ireland.

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Lahire, Aniket Ravi (2022) An Investigation into the Effectiveness of Digital Marketing in Patanjali than Door-to-Door Marketing in IMC LTD of Organic Products in India. Masters thesis, Dublin, National College of Ireland.