TRAP@NCI

Items where Subject is "H Social Sciences > HF Commerce > Marketing > Direct Marketing"

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Number of items at this level: 2.

D

Dempsey, Eimear (2016) Betting on Guerrilla Marketing: An Investigation of the Impact of Outdoor Guerrilla Advertising by Paddy Power on the Brand Engagement of Irish Male Millennials. Masters thesis, Dublin, National College of Ireland.

K

Kluczewska, Daria (2016) An investigation into effectiveness of multi-screen advertising campaigns: An exploratory examination of Irish market in 2012-2016. Masters thesis, Dublin, National College of Ireland.

This list was generated on Sat Dec 16 16:54:17 2017 UTC.