NORMA eResearch @NCI Library

Items where Subject is "H Social Sciences > HF Commerce > Marketing > Advertising > Endorsements in advertising"

Library of Congress Subject Areas (2)
- H Social Sciences (2)
  - HF Commerce (2)
    - Marketing (2)
      - Advertising (2)
        Endorsements in advertising (2)

Group by: Creators | Item Type

Jump to: B | M

Number of items at this level: 2.

B

Baker, Dayna Sara (2018) The Impact of Social Media Influencers as an Advertising Source in the Beauty Industry from an Irish Female Millennials’ Perspective. Masters thesis, Dublin, National College of Ireland.

M

Mangan, James (2013) A quantitative study of the effect of celebrity endorsers on consumer purchase intent. Masters thesis, Dublin, National College of Ireland.

This list was generated on Tue Jan 28 07:49:41 2020 UTC.