TRAP@NCI

Items where Subject is "H Social Sciences > HF Commerce > Marketing > Advertising > Endorsements in advertising"

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Number of items at this level: 2.

B

Baker, Dayna Sara (2018) The Impact of Social Media Influencers as an Advertising Source in the Beauty Industry from an Irish Female Millennials’ Perspective. Masters thesis, Dublin, National College of Ireland.

M

Mangan, James (2013) A quantitative study of the effect of celebrity endorsers on consumer purchase intent. Masters thesis, Dublin, National College of Ireland.

This list was generated on Wed Dec 19 10:08:07 2018 UTC.