TRAP@NCI

Items where Subject is "H Social Sciences > HF Commerce > Marketing > Direct Marketing"

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Thesis

Dempsey, Eimear (2016) Betting on Guerrilla Marketing: An Investigation of the Impact of Outdoor Guerrilla Advertising by Paddy Power on the Brand Engagement of Irish Male Millennials. Masters thesis, Dublin, National College of Ireland.

Kluczewska, Daria (2016) An investigation into effectiveness of multi-screen advertising campaigns: An exploratory examination of Irish market in 2012-2016. Masters thesis, Dublin, National College of Ireland.

This list was generated on Wed Feb 20 20:03:42 2019 UTC.