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Items where Author is "Maclaran, Pauline"

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Article

Hill, Jimmy, McGowan, Pauric and Maclaran, Pauline (1998) Developing marketing planning skills: combining theory and practice. Journal of Marketing Practice: Applied Marketing Science, 4 (3). pp. 69-84. ISSN 1355-2538

Maclaran, Pauline, McGowan, Pauric and Hill, Jimmy (1997) Marketing Education for Small Firm Entrepreneurs: A Work-based Approach. Marketing Education Review, 7 (3). pp. 39-45. ISSN 1052-8008

Book Section

Hill, Jimmy, McGowan, Pauric and Maclaran, Pauline (1998) Work-Based Learning for Developing Enterprises: An Evaluation and Case Study. In: Proceedings of the Marketing and Entrepreneurship Interface Symposia 1996-1998. Nene University College, Northampton.

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