The impact of smartphone gambling applications on the creation of customer value among males, 25 – 44.

Donohoe, Derek (2018) The impact of smartphone gambling applications on the creation of customer value among males, 25 – 44. Masters thesis, Dublin, National College of Ireland.

Preview

PDF (Master of Science) Download (5MB) | Preview

Abstract

The internet has changed the landscape for bookmakers worldwide and there has been a big shift from bricks and mortar stores to online. As these online store websites have become successful, more and more research and revenue has gone into evolving these services.

The success of the smartphone has contributed to providing more value to consumers through many services including online banking, weather updates, video access (YouTube), social media, sport updates, messaging services and email. Bookmakers have recognised the opportunity of the creation of customer value through smartphone applications that provide the same services as online shops, but in the palm of the consumer’s hand.

To create value for consumers bookmakers have realised that they now need not only a digital presence but also a digital customer experience that directly engages the individual consumer and provides value and insight into their products and services. Harnessing the power of smartphone applications has been central to this strategy.

This study’s aim is to understand the impact that smartphone gambling applications have had in the creation of customer value among males, 25 - 44.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > Customer Service G Geography. Anthropology. Recreation > GV Recreation Leisure > Games and Amusements > Gambling Q Science > QA Mathematics > Computer software > Mobile Phone Applications T Technology > T Technology (General) > Information Technology > Computer software > Mobile Phone Applications
Divisions:	School of Business > Master of Science in Marketing
Depositing User:	Caoimhe Ní Mhaicín
Date Deposited:	01 Nov 2018 15:05
Last Modified:	01 Nov 2018 15:05
URI:	https://norma.ncirl.ie/id/eprint/3399

Actions (login required)

View Item