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Building Key Customer Relationships - A Regional Perspective and Some Empirical Evidence

Hill, Jimmy and Stanfield, P (1991) Building Key Customer Relationships - A Regional Perspective and Some Empirical Evidence. In: Preparing for the New Millennium, Vol. 2. Marketing Education Group, London, pp. 527-546. ISBN 0902810022

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Item Type: Book Section
Subjects: H Social Sciences > HF Commerce > Marketing
Divisions: School of Business > Staff Research and Publications
Depositing User: Caoimhe Ní Mhaicín
Date Deposited: 13 Oct 2014 10:01
Last Modified: 13 Oct 2014 10:02
URI: https://norma.ncirl.ie/id/eprint/1663

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