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An exploratory study of Social media marketing and traditional media in the Irish Fashion Industry

Doyle, Jessica (2013) An exploratory study of Social media marketing and traditional media in the Irish Fashion Industry. Masters thesis, Dublin, National College of Ireland.

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Abstract

This thesis will examine this transition, beginning by exploring the technological evolution of the internet and how technology has affected marketing practices. The overall aim of the research is to determine what the perceived benefits of using social media are and the impact that these have on traditional media. In particular, the thesis is concerned about the role of social media marketing in the fashion industry in Ireland and how companies are making the transition to adopting social media channels.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > Marketing > e Marketing
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Fashion Industry
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks
Divisions: School of Business > Master of Science in Marketing
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 22 Nov 2013 16:48
Last Modified: 22 Nov 2013 16:48
URI: http://trap.ncirl.ie/id/eprint/867

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