Doyle, Jessica (2013) An exploratory study of Social media marketing and traditional media in the Irish Fashion Industry. Masters thesis, Dublin, National College of Ireland.
PDF (Master of Science)
Download (1MB) | Preview
This thesis will examine this transition, beginning by exploring the technological evolution of the internet and how technology has affected marketing practices. The overall aim of the research is to determine what the perceived benefits of using social media are and the impact that these have on traditional media. In particular, the thesis is concerned about the role of social media marketing in the fashion industry in Ireland and how companies are making the transition to adopting social media channels.
Actions (login required)