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Advertising’s portrayal of the thin ideal and its effect on Irish females’ body image

O'Brien, Aoife (2013) Advertising’s portrayal of the thin ideal and its effect on Irish females’ body image. Masters thesis, Dublin, National College of Ireland.

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Abstract

The current study examined the effect of advertisings portrayal of the thin ideal on Irish females’ body image. The nature of this study was to collect information regarding Irish females’ body image before and after exposure to stimulants in relation to advertising’s portrayal of the thin ideal and its effect on Irish females’ body image. A quantitative method in the form of a within participants design was used. This involved a number of pre and post-tests with exposure to print and television advertisements prior to completion of the post-tests. A number of important pieces of literature related to the current research question are included and discussed in extreme detail in the literature review. The findings of the current study reinforce the results of the research studies discussed, in that advertisings portrayal of the thin ideal does in fact lead to negative body image and physical appearance related thoughts in Irish females’. The results of the current study therefore add to the social knowledge in this topic area.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > Marketing > Advertising
B Philosophy. Psychology. Religion > Psychology > Body image
Divisions: School of Business > Master of Science in Marketing
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 19 Nov 2013 10:18
Last Modified: 19 Nov 2013 10:18
URI: http://trap.ncirl.ie/id/eprint/835

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