Kelly, Tomas (2012) The effect of social media platforms on recruitment methods and activities of recruiters in Ireland. Masters thesis, Dublin, National College of Ireland.
PDF (Master of Arts)
Traditionally, recruitment methods varied between press advertising through newspapers, magazines and through recruitment agencies. However, since the new millennium online job Boards and company websites have paved the way for a new era of recruitment methods. Recruitment methods have become effective with messages getting communicated faster, candidates being found quicker and roles being filled swifter.
However, since the economic downturn and subsequent recession there has been an increase in unemployment which has led to an influx of users on job boards and job postings on websites. This has resulted in vacant positions receiving hundreds, and in some cases thousands of applicants. With this noted, it has now given both employers and employees alike the initiative by which to differentiate themselves from their competitors and their work colleagues.
With the evolution of websites such as LinkedIn, recruiters have now been given a new way by which to find candidates. This dissertation will look at the effect which both LinkedIn and the other main social media platforms have had on recruitment methods and activities.
Semi-structured interviews were used to explore the extent to which social media has affected the recruitment activities and methods. A selected number of recruitment professionals were questioned to ascertain their views on social media and the manner by which its evolution has affected their day to day work. With the responses from the interviews and the related literature review, a list of findings were compiled by the researcher which it is believed will give some bearing on how social media has affected recruitment methods and activities.
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