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RDFa Can Help An Online Marketing Strategy in Terms of Search Engine Optimisation

Butterly, Orla (2012) RDFa Can Help An Online Marketing Strategy in Terms of Search Engine Optimisation. Masters thesis, Dublin, National College of Ireland.

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Abstract

This document discusses the benefits of using RDFa and how it can help a companys' online marketing strategy. The web is a big part of the world today and plays a big part in e-commerce and online marketing. When searching for a particular company, product or service the end users/consumers tend to use a search engine such as Google or Yahoo to find what they are looking for. With the large amount of data now available on the web it can be difficult for companies to get their information to the right people at the right time.

In this study the technology RDFa is being used to enhance web document mark-up by making to semantically meaningful and machine-readable. The majority of people in the web development industry haven't heard of this technology or are not implementing it. Through the research I conducted, primary and secondary, I found that where companies did implement this technology they received an increase in their website traffic and their organic search results. Even though the technology is easy to implement developers have either not become aware of the technology or are simply not implementing it because they don’t fully understand how it works and what benefits there are in terms of Search Engine Optimization.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > Marketing > e Marketing
Divisions: School of Computing > Msc.: Master of Science in Web Technologies
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 21 May 2013 14:02
Last Modified: 11 Jun 2013 17:40
URI: http://trap.ncirl.ie/id/eprint/810

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