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To investigate the scope of Social Network as Marketing Tool

Alam, Muhammad Qaseem (2012) To investigate the scope of Social Network as Marketing Tool. Masters thesis, Dublin, National College of Ireland.

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Abstract

Social networking sites are growing rapidly. In this project we will discuss about the marketing potential of social networking sites. Research will reflect the finding of marketing tool with the help of existing data in social networking sites and will explore new information that user will never be used on the same social networking site. Users will share their interest in terms of brand,company, life style and social activity etc.

That will provide attractive marketing tool on social network. Research finding shows that most of the social networking are also using these techniques and generating millions of income. That is the reason, they are offering free services to users.

Social networking sites processing of users information and perform analysis that is very important for growth of marketing. This Project will investigate the marketing potential on social network.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > Marketing
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks
Divisions: School of Computing > Msc.: Master of Science in Web Technologies
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 18 May 2013 10:47
Last Modified: 18 May 2013 10:47
URI: http://trap.ncirl.ie/id/eprint/803

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