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Motivation in organisations operating on the basis of a Multi-Level Marketing system: how do people motivate themselves and others?

Miekina, Katarzyna (2012) Motivation in organisations operating on the basis of a Multi-Level Marketing system: how do people motivate themselves and others? Masters thesis, Dublin, National College of Ireland.

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Abstract

Up to this point, little attempt has been made to examine issues associated with motivation in companies operating on the basis of the Multi-Level Marketing (MLM) system. This paper attempts to examine such an ‘exotic system of distribution of goods and services and this thesis will contribute to existing literature by addressing the issue of how people motivate themselves and others in companies operating on the basis of Multi-Level Marketing system. This research will provide the basis for future research for MLM motivation Theories of motivation will be critically evaluated and used as a benchmark to compare findings against. Secondary data analysis, observation and an exploratory questionnaire survey which was conducted with a sample of 100 randomly selected people involved in Multi-Level Marketing was undertaken in order to address the research question.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Performance Management > Motivation
Divisions: School of Business > Masters of Science in Management
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 17 May 2013 15:40
Last Modified: 05 Jun 2013 11:04
URI: http://trap.ncirl.ie/id/eprint/796

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