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An investigation into the extent of the reach organisations, listed in the top 10 Great Places to Work in Ireland in 2012, have to their employees and consumers through their corporate social responsibility communications

Spain, Ciara (2012) An investigation into the extent of the reach organisations, listed in the top 10 Great Places to Work in Ireland in 2012, have to their employees and consumers through their corporate social responsibility communications. Masters thesis, Dublin, National College of Ireland.

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Abstract

The purpose of this research is to investigation the extent of the reach organisation shave to their employees and consumers through their corporate social responsibility communications. In carrying out this research the aim is to ascertain if the goal of organisations is market themselves to consumers as a ‘better corporate citizen’, through the implementation of work based sustainability measures, or if they are moving towards developing an engaged and innovative workforce by focusing on the development of their employees. The literature diverges largely on this topic, specifying a route to develop reach either their employees or consumers, rarely both. By examining the reach of CSR activity in the top 10 Great Place to Work in Ireland in 2012 it is hoped to gain a better understanding of the reach within this area, specifically in the context of these organisations. The areas to be examined will be the nominated organisations annual CSR reports, and their online communications of CSR activity. A more recent development of large organisations has been the annual production of CSR Reports to record the ways in which their organisations have contributed to society in the past 12 months, these reports will be analysed for specific data relating to this topic. The online activity will approached in a similar way, but will specifically pertain to the reach of the Irish subsidiaries of the organisations. This is due to the fact that all of the organisations listed in the top 10 Great Places to Work in Ireland in 2012 area subsidiary companies of larger multinationals that have their head offices outside of this country (Great Places to Work, 2012). As such their CSR reporting reflects the organisations as a whole, and not exclusively their Irish operations. Each of the organisations will be assessed against a pre-determined framework of reach, to determine the focus of their CSR activity at national and international level. The results are then inspected and compared to illustrate the similarities and difference the organisations under examination present. This data will then be used to demonstrate how the organisations reach to their employees and/or their consumers, and will distinguishing specific examples of where some organisations excel and others fall short.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Business Communication
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Effective Communication
Divisions: School of Business > Master of Arts in Human Resource Management
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 11 May 2013 11:04
Last Modified: 11 Jun 2013 16:35
URI: http://trap.ncirl.ie/id/eprint/781

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