Meehan, Fiona (2005) “Corporate Social Responsibility in 02 Ireland”. Undergraduate thesis, National College of Ireland.
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Corporate Social Responsibility has in recent years become a very important factor in business across the globe. This is due to the increased competitiveness in the various business markets and the globalisation of the market place. Customers now expect more from the companies they deal with than ever before and this is not restricted to value and service. In today’s society and business market a company’s reputation can be a key differentiator and this can be achieved through the implementation of a CSR philosophy. High profile corporate scandals of the 1980s and 1990s such as Enron and Nike damaged public confidence in business and corporate reputation is now recognised as a valuable commodity to business.
CSR as a topic it is still evolving and it covers a broad range o f issues such as the environment, community involvement, human rights, diversity, employee well being, corporate governance, stakeholder dialogue and involvement, advertising, supply chain management and health and safety. The belief that Corporate Social Responsibility can provide a competitive advantage to a company is becoming more widespread, as it can help to meet the emerging demands of stakeholders i.e. consumers, prospective employees and investors.
Business in the Community - Ireland, state that “Corporate responsibility is about companies acting responsibly through all their business processes, a process that brings commercial and other indirect business benefits. The goal of an organisation’s corporate responsibility programme is to ensure the interests of all stakeholders are balanced, enabling the company to attract the best people, improve business performance, be more cost efficient and contribute to long-term profitability.”
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