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Strategy - Purpose, Context, Process & Content. A contextual exploration of the current Kerry Foods Corporate Strategy model.

Whelan, Hansel (2010) Strategy - Purpose, Context, Process & Content. A contextual exploration of the current Kerry Foods Corporate Strategy model. Undergraduate thesis, National College of Ireland.

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Abstract

Kerry Foods is a chilled consumer foods business within the FMCG UK and Irish markets. It is a subsidiary of the Kerry Group - other divisions of the Kerry Group include Ingredients & Flavours and Agri-business. In March 2009 Kerry Foods finally closed the deal on the acquisition of Breeo Foods following a lengthy appeal process against the Competition Authority ruling that blocked the acquisition from initially taking place. Following the High Court ruling in favour of Kerry, the Competition Authority committed to further appeal the ruling to the Supreme Court; though this appeal would have no material impact on the conclusion of the acquisition.

In the intervening year Kerry has pursued the full integration of the Breeo Foods brand portfolio into its existing portfolio of consumer foods products. This major acquisition by an Irish company of an Irish company servicing the Irish and UK consumer foods markets forms part of the wider strategy of Kerry Foods. This paper undertakes to analyse this wider strategy through the lens of a Generic Corporate Strategy Framework - it will identify and analyse the strategic motivators of the acquisition against the backdrop of the wider purpose of the organisation, the environment in which the acquisition was made, the process which gives rise to strategy development within Kerry and how all these elements are aligned within the overall Kerry Group and Kerry Foods strategies (content).

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Food Industry
H Social Sciences > HM Sociology > Organisational Behaviour
H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Strategic Management
Divisions: School of Business > BA (Honours) in Business Studies
Depositing User: Clair McAuley
Date Deposited: 06 Mar 2013 16:45
Last Modified: 06 Mar 2013 16:45
URI: http://trap.ncirl.ie/id/eprint/741

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