Rafferty, Gary (2011) A Framework for Location based advertising. Masters thesis, National College of Ireland.
This thesis investigates current technologies, social acceptance and culture of this generation to create a framework for location based advertising. Location aware services are becoming more prominent on the Internet over the past number of years, and this thesis is concerned with investigating if coupling the technologies of the present, with the social culture that spawned from the Web2.0 era, can be used to create a framework for the dynamic dissemination of advertisements to users based on their current location. The aim for such a platform is to provide a more meaningful, context-aware advertising experience for both users and advertisers, than that of traditional media channels such as newspaper and television.
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