The Value of m-Commerce for Consumers and mobile Operators

Zaidan, Anthony (2007) The Value of m-Commerce for Consumers and mobile Operators. Diploma thesis, Dublin, National College of Ireland.

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"E-Commerce is any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact". 1
E-Commerce has transformed traditional bricks-and-mortar commerce and has increased sales of products, information and services since the advent of the World Wide Web. In the 1990's the new opportunities presented by online trading were constantly exploited and fortunes were made overnight. It is considered as being a combination of technologies where processes, applications and business strategies are necessary in order to carry out business transactions electronically. More recently, the advent of mobile and
wireless technology, or m-Commerce, as a subset of e-commerce, has created new challenges and opportunities for the business community.

MCommerce can effectively be described as a wireless e-commerce. It is the use of mobile devices for business transactions using a mobile telecommunications network.
M-commerce is still an emerging discipline involving applications, mobile devices, middleware, and wireless networks. While most existing e-commerce applications can be modified to operate in a wireless environment, mcommerce also involves many more new applications that are only possible with wireless infrastructure. It is an extremely fast growing area strategically and technologically, and is considered an effective way of delivering ecommerce to consumers no matter what time or location. Many companies are beginning to see the advantages of m-commerce and have started to offer m-commerce options to consumers as an add-on to the e-commerce that they currently provide. It has created new service opportunities such as banking, payments and advertising, and these bring value to consumers in many forms as well as offering multiple revenue streams for mobile phone operators.

This study aims to discuss the many areas of value brought by m-commerce to consumers. It details how in the face of increased competition in the mobile market for voice revenue, the mobile operators are turning to data revenue
and m-commerce in particular to replace and even increase the revenue being lost from voice calls. It outlines also the problems being experienced by consumers in the adoption of m-commerce services, and how these problems are being addressed.

1. Aldin, Brehmer & Johannson, 2004

Item Type: Thesis (Diploma)
Subjects: T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications
H Social Sciences > HF Commerce > Telecommunications in Business > Mobile Telephone Networks
H Social Sciences > HF Commerce > Electronic Commerce
Divisions: School of Computing > Higher Diploma in Business in eBusiness
Depositing User: Aisling Gorby
Date Deposited: 16 Apr 2010 08:34
Last Modified: 19 Jan 2015 09:40

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