Chen, Wanli (2011) The Research on Social Networking Service and the Users of Chinese Community in Ireland. Undergraduate thesis, Dublin, National College of Ireland.
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Along with the development and revolution of Information Technology, the usages of Internet and application change almost every day. Imperceptibly, Internet is changing human’s life not only for business. Nowadays, people could buy the products online without going the shops, chat with friends online, even work and share resources by internet. Especially, in the recent years, there is a kind of web networking application called “Social Networking Services (SNS)” popping up and becoming a quite hot Internet industry; its registration amount has an in creditable increasing. The users are able to share the resources what they like, show the pictures in their lives, discuss the hot topic online and share the interested video through the network. We have to admit that the changes have been brought into people’s living styles by such social networks; for instance, Facebook, Bebo, MySpace, Renren, Kaixin and so on. In addition, social networks are not only affecting people’s lives but also changing some business companies’ marketing strategies. As the impacts of the social websites, many companies enhance the corporation with these entertainment websites so that may extend their business scale and play a role of complementarily in marketing.
There are approximate 100,000 Chinese people living in Ireland so far, and almost 60% of them are student. I found out that they would like to use these social websites as well, of course including myself. Based on this situation, I decide to do a research in order to find out the differences of using social networks between Chinese community and local people. How the Chinese community living in Ireland uses the social networks as their entertainment activities, how the business corporate with these websites to disseminate commence information to public, and the feedback of this cooperation’s for the business from Chinese community are the main aims of the project.
The thesis consists of six parts. Chapter 1 is mainly about the overview background information of SNS and the objectives of this study. Chapter 2 illustrates the methodologies of the research which involves questionnaires and the theoretical bases of SNS. Chapter 3 describes the Literature Review of SNS including the general history, definition of SNS, status analysis. There are 148 people answered the questionnaire and the results would be analyzed in Chapter 4.
To achieve these objectives, the thesis would be processed as follows. The Literature Review about development history, current situations of SNS, and definitions of SNS and relevant literature analysis of current main topics and theories of SNS would be presented in Chapter 3. In Chapter 4, all the answers of the questionnaire would be calculated by percentages and assessed the results to provide the evidence for the next part-discussion and suggestions in Chapter 5. There is also a case study of a representative and famous sample to combine the results of the questionnaire in order to indicate some useful suggestions on its future plan and development strategies.
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