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An exploration of the hypothesis that the implementation of Corporate Social Responsibility can contribute to the existence of a positive Psychological Contract within “Pharma”.

Young, Sean (2011) An exploration of the hypothesis that the implementation of Corporate Social Responsibility can contribute to the existence of a positive Psychological Contract within “Pharma”. Masters thesis, Dublin, National College of Ireland.

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Abstract

The overall objective of this dissertation is to explore the hypothesis that the implementation of CSR and its associated initiatives can contribute to the existence of a healthy psychological contract within “Pharma”. There exists an array of theory and literature supporting the suggestion that CSR engagement, and conducting CSR initiatives can and does positively impact the existence of a healthy psychological contract between an employer and employee. As such, it is an aim of this dissertation to investigative this proposition in an organisational setting.
A mixed methodological approach was used, utilising both qualitative and quantitative methodology as a form of triangulation. Qualitative methodology, through the conducting of semi structured interviews and quantitative methodology, through the subsequent administering of a survey, were used to collect rich relevant information providing a range of findings and results, which will act as a source in the exploration of the outlined hypothesis of this dissertation paper. Interviews were conducted with a member of “Pharma”‟s HR team, a healthy and safety supervisor and two lower level employees. A grand total of 70 surveys were issued at random to employees from all across “Pharma”, of the 70 issued surveys, 54 were returned complete leading to a satisfying survey completion rate of exactly 77.1%. Survey participants were requested to respond to a potential 21 questions in relation to CSR and how it has impacted their relationship with their employer, “Pharma”.
The findings and results of the conducted research were analysed in- depth and very much support the theory suggested by the literature, that the implementation of CSR can contribute to the existence of a healthy psychological contract. As a result of “Pharma”‟s engagement in and dedication to CSR, employees experienced enhanced levels of organisational trust, commitment, affiliation , aiding to the development of a strong employment relationship and a healthy psychological contract. It was noted that employee participation levels in “Pharma”‟s CSR agenda are low and thus this dissertation will conclude with a recommendations section suggesting how to improve these participation levels and proposing how through CSR , “Pharma” can maintain and enhance the healthy psychological contract between them self, the employer and their employees.

Item Type: Thesis (Masters)
Subjects: B Philosophy. Psychology. Religion > Psychology
H Social Sciences > HD Industries. Land use. Labor > Large Industry. Corporations. > Corporate Governance
Divisions: School of Business > Master of Arts in Human Resource Management
Depositing User: Tim Lawless
Date Deposited: 26 Oct 2011 16:22
Last Modified: 01 May 2012 14:50
URI: http://trap.ncirl.ie/id/eprint/586

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