Navickaite, Indre (2011) Psychological contract in the context of the wider organisational system. Challenges and opportunities in Kellog's company. Masters thesis, Dublin, National College of Ireland.
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This dissertation explores the concept of psychological contract and its relevance in organisations. It looks at how a strong psychological contract can have an impact on the employment relationship in the wider organisational context and examines the factors that can cause psychological contract violation.
Despite the current economic climate the demand for qualified working capacity is increasing faster than ever. As the competition in the labour market has intensified the so called ‘war for talent’ has begun and companies are showing an ever increasing interest in strategies to differentiate themselves in order to attract a highly skilled and talented workforce. Also, there is an increasing need for employers to manage their human capital strategically in order to maximise the potential and contribution of employees. Therefore, to achieve this, it is important to understand the role and importance of the psychological contract as a form of employment relationship and how it links to other elements of the organisational environment.
The objective with this research was to examine the concept of the psychological contract with a particular focus on employer branding in European Headquarters of Kellogg’s Company in Ireland. The researcher conducted quantitative surveys and qualitative interviews about the opinions of employees on the concept of the psychological contract. For this research one of the objectives was also to examine whether employer brand is a major contributor to a good employment relationship and a strong psychological contract.
The findings convey that overall employees are aware of the importance of the psychological contract and its importance when achieving organisational objectives. The findings also convey that there are mutual expectations and obligations between employees and the organization indicating a strong psychological contract.
|Item Type:||Thesis (Masters)|
|Subjects:||B Philosophy. Psychology. Religion > Psychology
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Food Industry
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management
|Divisions:||School of Business > Master of Arts in Human Resource Management|
|Depositing User:||Tim Lawless|
|Date Deposited:||25 Oct 2011 15:55|
|Last Modified:||26 Apr 2012 15:46|
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