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The role of corporate Social Responsibility in the time of economical crisis. To be or not to be

Kelly, Melanie (2011) The role of corporate Social Responsibility in the time of economical crisis. To be or not to be. Masters thesis, Dublin, National College of Ireland.

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Abstract

Archie B Carroll developed a theory in which he displayed levels of responsibility which should be initiated by the management team within an organisation in order to increase the business profits (Wood, D, 2010). The powerful influence of Carroll‟s model clearly defines how the environment relied upon organisations to act responsible within the local community (Clarkson, M, 1995). Carroll‟s Model (Carroll, A, 1979) suggests that a company should focus their goals on implementing a sense of Corporate Social Responsibility in order to gain respect from consumers. Carroll (1979) suggested that corporations who focus on contributing ethically to the community in which they operate will be rewarded in the form of profits.
The aim of this research study is to detect whether or not a CSR strategy brings benefits to the organisations that implement the strategy. The researcher of this study approached the research question through administering quantitative and qualitative data. This was done by distributing questionnaires to consumers in order to acknowledge the main factors that influence their purchasing. In order to confirm the results of the questionnaire, a semi-structured telephone interview took place within a major wholesales company that have successfully implemented a corporate social responsibility strategy into the company.
The findings from the questionnaire portray that a high majority of consumers who responded have very little or no knowledge on the concept
of corporate social responsibility within an organisation. 75% of these consumers admitted that price is the primary factor taken into account when purchasing their goods. An astonishing 0% of consumers choose CSR as a factor of their purchasing. The researcher engages in a telephone interview with a company to gain a view of their opinion on the topic of corporate social responsibility and discuss the main reasons why they think the implementation is a positive choice.
Finally, the study finishes on the evaluation of the research, recommendation from the author, and a conclusion.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > Large Industry. Corporations. > Corporate Governance
Divisions: School of Business > Masters of Science in Management
Depositing User: Tim Lawless
Date Deposited: 24 Oct 2011 17:23
Last Modified: 27 Apr 2012 11:12
URI: http://trap.ncirl.ie/id/eprint/582

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