e-Banking in Ireland: A strategic analysis

Stokes, Andrew J. (2002) e-Banking in Ireland: A strategic analysis. Undergraduate thesis, Dublin, National College of Ireland.

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The advent of e-Commerce and the recent increase of Internet based financial services has revolutionised retail banking and has touched almost all consumers in Europe and the U.S. However, in the case of Ireland, in what ways has e-banking changed the retail banking landscape? Have Irish retail banks maximised the potential of Internet banking with successful strategies? And what are the likely future trends in the Internet banking sector in Ireland?

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HG Finance > Banking
H Social Sciences > HF Commerce > Electronic Commerce
Divisions: School of Business > BA (Honours) in European Business and Languages
Depositing User: Aisling Gorby
Date Deposited: 14 Apr 2010 16:15
Last Modified: 14 Jan 2015 16:15

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