Landy, Michael (2010) Mobile Banking in Ireland. Is trust holding it back? Diploma thesis, Dublin, National College of Ireland.
These are interesting times for mobile banking. For so long it has promised to deliver on convenient, cheap banking and make the breakthrough as a mainstream retail banking service.
This paper's purpose is to establish if trust (or a lack of) is holding back the use of mobile banking in Ireland.
A literature review was conducted into trust; what it is, trust in banks and building up to trust in mobile banking, mobile commerce and mobile internet; technology, security and function and investigation into mobile banking offerings worldwide.
A survey established levels of trust in mobile banking amongst respondents in Ireland and the Netherlands.
Interviews were conducted with experts in the area of mobile banking to verify results of the survey and to establish real world opinions of mobile banking and user's trust in the service.
The paper's intention is to identify the perceived levels of trust in mobile banking and establish the set up of mobile banking in Ireland.
Where shortcomings in trust are found, these are addressed and methods to move mobile banking forward are outlined.
The conclusion of this work is that, at this point in time, lack of trust is holding back mobile banking, but that it is just one factor holding it back.
|Item Type:||Thesis (Diploma)|
|Subjects:||H Social Sciences > HG Finance > Banking > E-banking
J Political Science > JN Political institutions (Europe) > Ireland
H Social Sciences > HF Commerce > Telecommunications in Business > Mobile Telephone Networks
|Divisions:||School of Computing > Higher Diploma in Business in eBusiness|
|Depositing User:||SINEAD CORCORAN|
|Date Deposited:||31 Mar 2011 15:08|
|Last Modified:||03 Dec 2014 13:21|
Actions (login required)