TRAP@NCI

Social Media and Recruitment: “It's not what you know but who you know that makes the difference.” A study of social recruiting in Ireland from a job-seekers' perspective.

Navan, Jenny (2010) Social Media and Recruitment: “It's not what you know but who you know that makes the difference.” A study of social recruiting in Ireland from a job-seekers' perspective. Diploma thesis, Dublin, National College of Ireland.

[img]
Preview
PDF (Diploma)
Download (2MB) | Preview

Abstract

Social Media is an important development not only to the world of the Internet, but it also has an important impact on society as a whole. The Internet has affected nearly every element of our lives and social media is soon to become as prolific. Social media has an impact on business, marketing, personal shopping habits, even politics. Over the last twelve months, social media has also started to have an impact on recruitment.

Social recruiting is the term given to recruitment via social networking sites. Social recruiting has been gaining popularity across the world over the last twelve to eighteen months and is becoming more main-stream in Ireland. This project aimed to investigate whether the Irish public were interested in finding out about jobs through social networking sites, or if this was viewed as a violation of their privacy. Another aspect of the study was to establish whether or not the Irish public still believed the old adage of "It's not what you know, but who you know that makes a difference", and thus see if people leverage their online connections to the same extent they would use their offline friends and contacts to aid them in securing a job.

The results clearly indicated that although there has not yet been much success with social recruiting, people are willing to try using it and welcome being contacted through social networking sites to learn about employment opportunities. An overwhelming majority also believe in that "It's not what you know but who you know that makes a difference." This was supported by the amount of respondents who use personal contacts to help them to find employment.

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HD Industries. Land use. Labor > Issues of Labour and Work > Job Seeking
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks

H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Recruitment
Divisions: School of Computing > Higher Diploma in Business in eBusiness
Depositing User: SINEAD CORCORAN
Date Deposited: 24 Mar 2011 17:21
Last Modified: 15 Jan 2015 08:32
URI: http://trap.ncirl.ie/id/eprint/497

Actions (login required)

View Item View Item