Navan, Jenny (2010) Social Media and Recruitment: “It's not what you know but who you know that makes the difference.” A study of social recruiting in Ireland from a job-seekers' perspective. Diploma thesis, Dublin, National College of Ireland.
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Social Media is an important development not only to the world of the Internet, but it also has an important impact on society as a whole. The Internet has affected nearly every element of our lives and social media is soon to become as prolific. Social media has an impact on business, marketing, personal shopping habits, even politics. Over the last twelve months, social media has also started to have an impact on recruitment.
Social recruiting is the term given to recruitment via social networking sites. Social recruiting has been gaining popularity across the world over the last twelve to eighteen months and is becoming more main-stream in Ireland. This project aimed to investigate whether the Irish public were interested in finding out about jobs through social networking sites, or if this was viewed as a violation of their privacy. Another aspect of the study was to establish whether or not the Irish public still believed the old adage of "It's not what you know, but who you know that makes a difference", and thus see if people leverage their online connections to the same extent they would use their offline friends and contacts to aid them in securing a job.
The results clearly indicated that although there has not yet been much success with social recruiting, people are willing to try using it and welcome being contacted through social networking sites to learn about employment opportunities. An overwhelming majority also believe in that "It's not what you know but who you know that makes a difference." This was supported by the amount of respondents who use personal contacts to help them to find employment.
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