O'Raghallaigh, Eamonn (2010) Web 2.0 Technologies as Tools in Business: Focus on the Use of Social Media in the Recruitment Sector in Ireland. Diploma thesis, Dublin, National College of Ireland.
This study aimed to ascertain attitudes towards the use of social media in recruitment in Ireland. To this end, we surveyed 194 people across four different groups including in-house HR and recruitment professionals, agency recruitment professionals, jobseekers and non-HR professionals. The largest group surveyed was the HR professionals group with 107 people completing the survey.
Across all group the majority of respondents indicated that they had a positive attitude to the use of social media in recruitment with 78.9% of all respondents indicating such. In the human resourcers groups, which combined both inhouse and agency professionals, 98.1% of respondents reported they used Linkedln, with 86.6% of these using it at least once a week. 71.4% of jobseekers indicated they had a Linkedln account, with 57.1 % utilising Linkedln in their job seeking strategy.
The results of the study indicate that the use of social media in recruitment is becoming mainstream with both employers and jobseekers exploring new technologies in their respective strategies including Linkedln, Facebook and to a lesser extent Twitter. These technologies have not replaced traditional strategies, but have definitely added value to the process, securing their future place in the recruitment space.
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