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ECommerce and Business Strategy: A Problematic Path to Alignment.

Campbell, Ian and Coyne, Tracy (2002) ECommerce and Business Strategy: A Problematic Path to Alignment. Diploma thesis, Dublin, National College of Ireland.

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Abstract

The dissertation seeks to examine the complex area of e-commerce and overall business strategy. The paper contends that a failure to align the overall strategy and what has sought to be achieved by e-commerce has led to the failure of some projects. The effects of an ecommerce venture impact on the entire organisation not just the ICT department or the specific department it is implemented in. Often failure to do this and to understand the resource requirements impact on the success of the business. The paper argues that many of the writings of the established business authors are still applicable in today's environment. It also looks at what has been offered in terms of business models and strategy in respect of ecommerce. The paper examines a number of companies within the financial services sector who have implemented e-commerce strategies and looks at issues and problems that have arisen. The authors also put forward a model that will allow subject to further work a road map in aligning business and e-commerce strategy. The matrix format of the model will allow companies to do the level of analysis that is relevant for their organisation.

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Strategic Management
H Social Sciences > HF Commerce > Electronic Commerce
Divisions: School of Computing > Graduate Diploma in Electronic Commerce
Depositing User: SINEAD CORCORAN
Date Deposited: 31 Aug 2010 17:19
Last Modified: 26 Aug 2014 08:40
URI: http://trap.ncirl.ie/id/eprint/459

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