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Effects of the E-commerce on Competitive Advantage in the Airline Industry.

Somerville, Timothy (2002) Effects of the E-commerce on Competitive Advantage in the Airline Industry. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

The use of the Internet is becoming more and more commonplace every day. Its sustained growth over the last 10 years have been dazzling and anticipated expansion for the future is intensely high. The way in which companies operate is changing and will continue to change for as long as the Internet continues to develop.
In a company like Ryanair, the strategic use of e-commerce will create for them important strategic opportunities over their competitors. This can be seen in the changes in the value chain of a company that interfaces IT with the activities of the value chain.
In order for other companies to remain competitive it is essential that they implement similar Internet strategies. Companies must accommodate this new technology and use it to the best of their abilities. Thus an IT strategy is not a question of IF firms should implement one but WHEN they implement one.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HF Commerce > Electronic Commerce
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Competition > Competitive Advantage
Divisions: School of Business > BA (Honours) in European Business and Languages
Depositing User: SINEAD CORCORAN
Date Deposited: 31 Aug 2010 14:08
Last Modified: 28 Apr 2012 15:07
URI: http://trap.ncirl.ie/id/eprint/452

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