Broderick, Tara (2002) The Impact of Electronic Commerce on Traditional Grocery Retailing in Ireland. Undergraduate thesis, Dublin, National College of Ireland.
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Today we live in an information age. The Internet has revolutionised many aspects of daily living in Ireland and is now attempting to change the way we shop for groceries. The buying and selling of products over the Internet is known as electronic commerce. This dissertation analyses the impact of electronic commerce on traditional grocery retailing in Ireland.
In order to ascertain the impact of electronic commerce on
traditional grocery retailing in Ireland it was obligatory to carry out an extensive and exhaustive examination of all available literature in the field of electronic commerce and the major disciplines it is based on. A consumer survey was carried out and an interview survey with the manager of Ireland's first online grocery retailer Superquinn was conducted.
Through examination of results obtained it is confirmed that online grocery retailing has a future in Ireland but that the fruits of the harvest have yet to be reaped. Consumers are fully aware of online grocery retailing and declare their intentions to avail of this service in the future.
Electronic commerce is changing traditional grocery retailing in Ireland even if that change is happening at a snails pace. At present low levels of consumers are shopping online for groceries
|Item Type:||Thesis (Undergraduate)|
|Subjects:||Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Retail Industry
H Social Sciences > HF Commerce > Electronic Commerce
|Divisions:||School of Business > BA (Honours) in European Business and Languages|
|Depositing User:||SINEAD CORCORAN|
|Date Deposited:||31 Aug 2010 12:38|
|Last Modified:||14 Aug 2014 14:03|
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