Marrey, Stephen (1999) An Examination of the Implications of EMU for Irish Banks and Building Societies. Undergraduate thesis, Dublin, National College of Ireland.
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This thesis examines how EMU will impact on Irish banking. The paper examines how banking services and procedures will evolve as a result of EMU. It details the merger and alliance trend in the EU and examines this from an Irish perspective. Finally it looks at the effects of Emu on profits within the industry and whether the overall results of EMU will be positive or negative.
In order to achieve this, primary and secondary research were carried out. Primary research consisted of a postal survey, which was sent to twelve institutions in order to ascertain the required data. Secondary research was carried out in order to establish a background to the subject area.
The results of the postal survey reveal that a more competitive environment is emerging within the EU and in order to survive banks must become more proactive. As a result of EMU Irish banks find themselves in a vastly larger market and may need to merge or form strategic alliances in order to survive.
|Item Type:||Thesis (Undergraduate)|
|Subjects:||H Social Sciences > HG Finance > Banking
H Social Sciences > HG Finance > Financial Services
J Political Science > JN Political institutions (Europe) > European Union
J Political Science > JN Political institutions (Europe) > Ireland
H Social Sciences > HG Finance > Money > Currency > Euro (Single European Currency)
|Divisions:||School of Business > BA (Honours) in European Business and Languages|
|Depositing User:||SINEAD CORCORAN|
|Date Deposited:||30 Aug 2010 12:42|
|Last Modified:||27 Apr 2012 12:37|
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