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Determining the likely consumer applications of mobile commerce.

Mooney, Sean (2001) Determining the likely consumer applications of mobile commerce. Diploma thesis, Dublin, National College of Ireland.

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Abstract

The purpose of this dissertation is to address the question of determining the likely consumer applications for mobile e-commerce.

The purpose of the project from the authors perspective will be to utilise and integrate the learning from the taught modules of the course and to research an emerging and what will likely to be a very important area of e-commerce.

The general approach has been to research, examine and document the subject from a number of broad business and technical perspectives with a view to increasing own knowledge of the subject and to reach some general conclusions about these key areas relating to mobile e-commerce. This general framework is used to determine some specific conclusions to the research question ie. what are the likely key consumer applications for mobile e-commerce?

The areas that are addressed by the dissertation include:
- Definition and frameworks for mobile e-commece
- Market drivers and opportunities for mobile e-commerce
- Enabling technologies for mobile e-commerce
- Business Models and the Value Chain
- Consumer applications of mobile e-commerce
- Conclusions

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Telecommunications Industry
H Social Sciences > HF Commerce > Marketing > Consumer Behaviour
H Social Sciences > HF Commerce > Telecommunications in Business > Mobile Telephone Networks
H Social Sciences > HF Commerce > Electronic Commerce
Divisions: School of Computing > Graduate Diploma in Electronic Commerce
Depositing User: SINEAD CORCORAN
Date Deposited: 26 Aug 2010 11:39
Last Modified: 15 Jan 2015 08:33
URI: http://trap.ncirl.ie/id/eprint/422

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