TRAP@NCI

An Investigation into the Role of Price and Promotion on Brand Loyalty in the Fashion Industry.

Doddy, Sally-Anne (2005) An Investigation into the Role of Price and Promotion on Brand Loyalty in the Fashion Industry. Undergraduate thesis, Dublin, National College of Ireland.

[img] PDF (Bachelor of Business)
Download (1MB)
Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Competition
H Social Sciences > HF Commerce > Marketing > Branding
H Social Sciences > HF Commerce > Marketing > Consumer Behaviour
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Fashion Industry
Divisions: School of Business > Bachelor of Business in Human Resource Management
Depositing User: SINEAD CORCORAN
Date Deposited: 25 Aug 2010 15:13
Last Modified: 02 Sep 2014 14:13
URI: http://trap.ncirl.ie/id/eprint/412

Actions (login required)

View Item View Item