NORMA eResearch @NCI Library

Effects of globalisation on the strategy of small and medium-sized fashion enterprise in North India

Chhabra, Mehak (2019) Effects of globalisation on the strategy of small and medium-sized fashion enterprise in North India. Masters thesis, Dublin, National College of Ireland.

[img]
Preview
PDF (Master of Science)
Download (758kB) | Preview

Abstract

The dissertation is focused on understanding the effects of globalisation on the business strategy of small and medium-sized enterprises of fashion industry in North India. The entire dissertation is composed of six chapters and each chapter provides valuable and authentic information.

The first chapter provides a brief introduction and research aim rationale, background, objectives, question and summary. The first chapter outlines the current scenario of SMEs in North India. In recent years, India has seen an increase in SMEs with budding entrepreneurs and investors. The research is based upon two objectives that have been addressed in the first chapter. The research question is linked with the research objectives. The significance of the study has also been discussed in the first chapter. The second chapter of the dissertation includes a literature review and there are findings from the existing literature that are relevant and linked with globalisation and its effects on SMEs. The third chapter is research methodology and it is considered the backbone of the dissertation. The third chapter involves the ways through which the information and data is going to be collected for the research work. The research methodology chapter includes research philosophy, approach, design, and method of data collection and analysis. This chapter helps in shaping the research work. The fourth chapter is data finding and the survey method has been used for collecting valuable data for the research. Total of 9 questions were prepared for the survey and made sure every question is relevant and supports the research work. There was a total of 164 participants, and they were all high-level professional. The participants ensured that the answer that they provide is based on their experience and knowledge. The fifth chapter is discussion and the chapter focus on discussing the survey results with a deeper analysis of the data findings. The sixth chapter is conclusion and recommendations. This chapter involves some recommendations and discusses the limitations and barriers experienced during the research work. The future scope of the study has been included in the study which might be useful for future research.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Fashion Industry
H Social Sciences > HD Industries. Land use. Labor > New Business Enterprises
H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
H Social Sciences > HD Industries. Land use. Labor > Business Logistics > Supply Chain Management
Divisions: School of Business > Master of Science in Management
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 23 Oct 2019 09:30
Last Modified: 23 Oct 2019 09:30
URI: http://trap.ncirl.ie/id/eprint/4018

Actions (login required)

View Item View Item