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Online marketing by small and medium enterprises in retail industry in Ireland

Kabariya, Dhaval (2019) Online marketing by small and medium enterprises in retail industry in Ireland. Masters thesis, Dublin, National College of Ireland.

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Abstract

The current study mainly highlights the importance and benefits of online marketing by the small and medium companies concerned with the retail industry. The study aims to evaluate the impact of online marketing on businesses and discusses how it benefits the companies. The study has provided relevant themes related to online marketing in small and medium companies in the retail industry in the literature review section. In the methodology section, the study has provided an insight of the methods that would be undertaken by the researcher in order to carry out the research effectively and arrive at a successful conclusion. The data analysis section has provided the responses of the participants regarding the current research topic.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > Marketing > e Marketing
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Retail Industry
H Social Sciences > HD Industries. Land use. Labor > Small Business Sector
Divisions: School of Business > Master of Science in International Business
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 22 Oct 2019 11:57
Last Modified: 22 Oct 2019 11:57
URI: http://trap.ncirl.ie/id/eprint/3996

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