Cooley, Phil (2000) The Changing Environment of the European Motor Industry. Undergraduate thesis, Dublin, National College of Ireland.
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Manufacturing organisations experiencing the difficulties associated with trading in the Automotive Industry today, see their external environment changing at a worrying pace. Throughout this dissertation the author outlines the theoretical explanations of what an environment is, and terms associated with it. The dissertation gives an overall view of the European Motor Industry at present and then examines how these changes affect organisations, by using two organisations from the industry. Chapter three looks at the influence of foreign competitors in Europe. The industry is then further examined through three personal interviews with industry representatives, offering a diversity of experience and opinion. Emerging was the outcome that not only small manufacturers find difficulty competing in the intensified competition of today, but also large manufacturers, which represents the limited room for improvement in the over-capacitated European Motor Industry.
|Item Type:||Thesis (Undergraduate)|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Competition
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Motor Industry
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Management of Change
|Divisions:||School of Business > BA (Honours) in European Business and Languages|
|Depositing User:||SINEAD CORCORAN|
|Date Deposited:||13 Aug 2010 11:17|
|Last Modified:||20 Aug 2014 09:40|
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