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A qualitative investigation into the influence of employer branding on the formation of anticipatory psychological contract and the impact of anticipatory psychological contract fulfilment on retention

Saxena, Aayushman (2019) A qualitative investigation into the influence of employer branding on the formation of anticipatory psychological contract and the impact of anticipatory psychological contract fulfilment on retention. Masters thesis, Dublin, National College of Ireland.

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Abstract

The aim of this thesis is to provide a thorough analysis into the importance of employer branding in the development of anticipatory psychological contract and the influence of anticipatory psychological contract fulfilment in the retention of employees.

The method of approach towards this study was qualitative and the data was collected using semi-structured interviews. The participants for this study were employees who recently quit their jobs after working for a short period of time in their organisations.

The results of this study indicate that employer branding significantly influences on the expectations and the psychological contract of the employee. The findings also point towards a relationship between the fulfilment of anticipatory psychological contract and retention of employees.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Employee Retention
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management
H Social Sciences > HF Commerce > Industrial Psychology > The Psychological Contract
Divisions: School of Business > Master of Arts in Human Resource Management
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 17 Oct 2019 09:43
Last Modified: 17 Oct 2019 09:43
URI: http://trap.ncirl.ie/id/eprint/3950

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