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An Investigation Which Explores the Differences Among Generations X, Y and Z with Regards to Job Attraction and Employee Engagement in the Irish Pharmaceutical Industry

Steeples, Nicole (2019) An Investigation Which Explores the Differences Among Generations X, Y and Z with Regards to Job Attraction and Employee Engagement in the Irish Pharmaceutical Industry. Masters thesis, Dublin, National College of Ireland.

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Abstract

This research focuses on generational differences. In particular, the differences in job attraction and engagement levels between generations X, Y and Z. The research undertaken was in respect of the Irish Pharmaceutical Industry as there is a gap for such research in this area. Previous research has concluded that there are differences between generational cohorts which employers should pay attention to. Although, previous studies also state that there is limited empirical research to back up such assumptions. Therefore, this study will attempt to use an Irish company to explore whether these differences exist among generations X, Y and Z. Individuals who participate in this quantitative study will be participating in an online survey which will compromise of demographic questions as well as questions from two previously validated scales. Results from a Kruskal-Wallis test revealed that there was no significant difference in why employees from different generations are attracted to an employer. The same test also revealed that there is no significant difference between the engagement levels of employees who come from different generational cohorts.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Performance Management > Employee Engagement
R Medicine > Healthcare Industry
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management
Divisions: School of Business > Master of Arts in Human Resource Management
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 17 Oct 2019 09:11
Last Modified: 17 Oct 2019 09:11
URI: http://trap.ncirl.ie/id/eprint/3947

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