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What impact will immersive technologies such as augmented and virtual reality have on the retail sector?

Carton, Steven (2019) What impact will immersive technologies such as augmented and virtual reality have on the retail sector? Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

A new wave of technology is set to transform the retail sector. This includes immersive technologies such as augmented reality (AR) and virtual reality (VR) that could revolutionize how people shop. This paper aims to study the impact that these immersive technologies will have on the retail sector from the perspective of the consumer. To do this, it goes in depth into the background and evolution of the AR/VR field before looking at the response of the user when using the technology, the current and potential uses within a retail setting as well as what is required for the proper implementation of the technologies. The literature review then discusses the potential negatives of the technology and whether these they will be a long-term success or if they are simply a novelty. The methodology section then seeks to continue this discussion by examining how other researchers in the field conducted their research to help justify this paper’s methodological approach of a survey. The survey will be conducted to help explore the attitudes and perceptions of consumers towards these technologies in a retail setting. After the survey data is collected, it is analysed using SPSS to see its relationships and significance. The implications of these results will then be discussed before concluding with the limitations of the study and the possibility of future studies. The results found that consumers believe these technologies will indeed have an impact on retail and enhance the shopping experience.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HF Commerce > Electronic Commerce
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Retail Industry
Divisions: School of Business > BA (Honours) in Business Studies
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 14 Oct 2019 15:35
Last Modified: 14 Oct 2019 15:35
URI: http://trap.ncirl.ie/id/eprint/3879

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