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The Relationship Between Personality Traits and Social Media Use

McGahey, Luke (2019) The Relationship Between Personality Traits and Social Media Use. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

Existing literature has previously highlighted the effects of the dimensions of the Big Five Model of personality on social media use. The present study aims to investigate the influence of these personality factors on social media use, thus expanding on the previous research. A questionnaire based, quantitative design was adopted. Participants, recruited from the general population (N = 81), were requested to complete a report, providing the relevant demographic information, the Big Five Personality Questionnaire and The Social Media Use Questionnaire, taking approximately 5-10 minutes. Spearman’s rho correlation revealed a positive relationship between extraversion and social media use, negative relationships between the predictor variables of conscientiousness, neuroticism and age with social media use. Results further revealed non-significant differences in levels of openness to new experience and agreeableness regarding the use of social media. How the implications of this study may be of benefit to educators, marketers and advertisers, and politicians are discussed.

Item Type: Thesis (Undergraduate)
Subjects: B Philosophy. Psychology. Religion > Psychology
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet > World Wide Web > Websites > Online social networks
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet > World Wide Web > Websites > Online social networks
Divisions: School of Business > BA (Honours) in Psychology
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 30 May 2019 11:39
Last Modified: 30 May 2019 11:39
URI: http://trap.ncirl.ie/id/eprint/3777

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