TRAP@NCI

Case study to investigate how a new online business can create a practical strategic business plan.

Allen, Nicola (2001) Case study to investigate how a new online business can create a practical strategic business plan. Diploma thesis, Dublin, National College of Ireland.

[img]
Preview
PDF
Download (1MB) | Preview

Abstract

Starting an e-business has its advantages: The cost of entry is low, and the audience is boundless. Of course, your competitors also have the same advantages. That is why you need to learn how to stay ahead of the curve. On the Internet, that's no easy task. Technology moves at break-neck speed, and information abounds. There are also more than 20,000 companies vying for customers, and the majority of them are not yet even making profits. The bottom line is that e-commerce presents a whole new playing field with new rules that constantly change. The winning organisation needs to be more than quick; they need to be agile, as well.
The focus of this research will be on how to develop an effective strategic plan for a new online business. In order to do this we must first set out why there is a need for strategy and how to go about developing a strategic plan, with particular emphasis being placed on developing an Internet strategy. Several issues will be high-lighted in relation to the development of a strategic plan for a new online businesses today.
The case study method will be used due to the complexity of this area and in order to understand the data and to check its validity for this topic.
The research approach taken will be a case study on a new online photography stock business. The research will focus on how to develop a practical business strategy for an online business.

Item Type: Thesis (Diploma)
Subjects: Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet

H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Strategic Management
H Social Sciences > HF Commerce > Electronic Commerce
Divisions: School of Computing > Graduate Diploma in Electronic Commerce
Depositing User: SINEAD CORCORAN
Date Deposited: 05 Aug 2010 11:21
Last Modified: 13 Aug 2014 16:32
URI: http://trap.ncirl.ie/id/eprint/368

Actions (login required)

View Item View Item