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A case study of McDonald's in the context of understanding globalisation and anti-globalisation.

Mohan, Niamh (2003) A case study of McDonald's in the context of understanding globalisation and anti-globalisation. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

In today's world globalisation takes many forms. This dissertation examines it under the subjects of consciousness, communication, culture and markets and money. In recent times anti-globalisation movements have grown in strength and one of their focal points is McDonald's. The primary objective of this research is to analyse why so many groups are opposed to McDonald's in light of its global success. McDonald's was the chosen company for the case study because the author sees it as a company that exemplifies globalisation.

The analysis of McDonald's involved the author conducting a large amount of secondary research and analysis and' also an interview with an ex-manager of McDonald's.

Each subject is individually dealt with and the discussion and analysis allowed the author to realise why anti-globalisation groups are opposed to McDonald's.

Item Type: Thesis (Undergraduate)
Subjects: H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Food Industry
H Social Sciences > HC Economic History and Conditions > Globalisation
H Social Sciences > HF Commerce > Business Ethics
Divisions: School of Business > BA (Honours) in European Business and Languages
Depositing User: SINEAD CORCORAN
Date Deposited: 05 Aug 2010 10:53
Last Modified: 14 Jan 2015 12:45
URI: http://trap.ncirl.ie/id/eprint/366

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