TRAP@NCI

A Case for Personalisation as a Means to Achieving Sustainable Competitive Advantage in the Healthcare Sector.

Boylan, Niall (2001) A Case for Personalisation as a Means to Achieving Sustainable Competitive Advantage in the Healthcare Sector. Diploma thesis, Dublin, National College of Ireland.

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Abstract

Throughout this project I will explore the concept of differentiation and how a firm might achieve a sustainable competitive advantage by using personalisation as a means to differentiate. Having proved the personalisation to be the perfect vehicle for differentiation I will show how emerging technology i.e. The Internet and the world wide web, have enabled firms to differentiate to levels which would not have been thought possible a few years ago.

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HF Commerce > Customer Service
R Medicine > Healthcare Industry
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Organisational Behaviour > Organisational Culture
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Competition > Competitive Advantage
Divisions: School of Computing > Graduate Diploma in Electronic Commerce
Depositing User: SINEAD CORCORAN
Date Deposited: 04 Aug 2010 18:00
Last Modified: 14 Aug 2014 13:25
URI: http://trap.ncirl.ie/id/eprint/361

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