TRAP@NCI

What Irish Internet users think of online shopping in 2008 - Do they really "buy it"?

O'Connor, Neavan (2008) What Irish Internet users think of online shopping in 2008 - Do they really "buy it"? Diploma thesis, Dublin, National College of Ireland.

[img]
Preview
PDF (Diploma)
Download (2MB) | Preview

Abstract

"Online purchases have surged in the past two years: 85% of the worlds online population has used the internet to make a purchase, up 40% from two years ago", according to "Trends in Online Shopping: A Global Nielsen Consumer Report, February 2008.
In the US, however, there has been talk of online sales loosing steam - entering what as been described by Matt Richtell and Bob Tedeschi as "The Dot Calm Era", New York Times, June 17th 2007.
In light of this, I want to examine the attitudes of people in Ireland and establish how they view the Internet as a way of making purchases. Are people only willing to purchase certain types of products online? From my research I wanted to establish what is holding Irish Consumers back from spending more money online?
I conducted a survey to establish the attitude of Irish consumers. The sampling method I used was convenience sampling. I sent the survey to (circa) 200 email addresses with a request for the recipient to fill in the questionnaire and forward the link to friends, family and colleagues. I also distributed the link through contacts I have on social networking sites Facebook and MySpace.
The picture that is portrayed from Amarach's Life Online Study 2008 is of a population of almost two million Internet users navigating the web, capable to surf the web as a means to meet their needs - purchasing, downloading, ordering, and booking as needs be.
The main problems that Irish Online users report as the main reason why they don't shop online is high delivery charges and difficulty in judging the quality of products bought online. These are areas that web traders should take note of and address moving forward.

Item Type: Thesis (Diploma)
Subjects: Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet

H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Retail Industry
H Social Sciences > HF Commerce > Electronic Commerce
Divisions: School of Computing > Higher Diploma in Business in eBusiness
Depositing User: SINEAD CORCORAN
Date Deposited: 04 Aug 2010 17:55
Last Modified: 27 Apr 2012 16:16
URI: http://trap.ncirl.ie/id/eprint/360

Actions (login required)

View Item View Item