White, Michele (1999) Is a Global European Management Practice Possible? Undergraduate thesis, Dublin, National College of Ireland.
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This dissertation aims to give the case that culture is necessary to be understood as an important part of an organisation in order to be a successful company in international business. The dissertation presents information about cross-cultural management and how this concept is becoming more frequently talked about, as the process of globalisation continues.
This dissertation also discusses the challenge of managing across cultures in Europe. Essentially this challenge takes place at two levels. The first is that the challenge is becoming less significant because the EU is experiencing greater harmonisation, and the other level is where the challenge remains important, as seen later when the author discusses Europe in terms of heterogeneity and differences in national identity.
The primary research that was carried out for this dissertation involved a case study and in-depth interviewing of six members of staff working for Intel Ireland, based in Leixlip, Co.Kildare. Intel Ireland is Intel's manufacturing and technology centre for Europe, and the fourth largest manufacturing site overall, the largest outside of the United States.
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