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An Investigation into the impact of Corporate Social Responsibility on Employee Engagement amongst Generation Y

Commons, Sarah (2018) An Investigation into the impact of Corporate Social Responsibility on Employee Engagement amongst Generation Y. Masters thesis, Dublin, National College of Ireland.

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Abstract

This paper intends on understanding the role of CSR to employee engagement. In particular it will look at the two dimensions of CSR, internal and external practices. Many companies are investing in CSR but they are mainly targeting their external stakeholders and consumers. In order for employees to become more engage is it enough to have an organisation that is publically socially responsible or is it important for the employees to have internal practices such as training and development and be more a part of the company by sharing interests of social responsibility.

The paper represents a contribution to understand CSR strategies in order to help increase employees engagement. It looks at Carroll’s pyramid of CSR, Freeman’s stakeholder theory and the shared value perspective. It will investigate this by using Generation Y Irish individuals to test the assumption that Generation Y is more socially responsible than other Generations.

In order to investigate this the paper used a quantitative approach using the UWES scale to test employee engagement whilst given the participants different CSR scenarios. The first scenario was case of a company that demonstrated no CSR, the second scenario was a case of an organisation that demonstrated External CSR while the third scenario was an organisation that exhibited both Internal and External CSR.

The results showed a significant difference when comparing scenario one with either scenario two or three. Scenario three exhibited higher engagement mean scores in comparison to scenario two, however there was no significant finding. The results from this study indicate that CSR has an impact on employee engagement for generation Y Irish workforce.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > Business Ethics
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management > Performance Management > Employee Engagement
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > Human Resource Management
Divisions: School of Business > Master of Arts in Human Resource Management
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 25 Oct 2018 13:41
Last Modified: 25 Oct 2018 13:41
URI: http://trap.ncirl.ie/id/eprint/3328

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