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The Relationship between Fashion Consciousness and Self-concept

Maketivila, Yolande (2018) The Relationship between Fashion Consciousness and Self-concept. Undergraduate thesis, Dublin, National College of Ireland.

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Abstract

There was a lack of research on the topic of fashion consciousness and self-concept. Previous research on the topic explored the luxury fashion market and found a link between fashion consciousness and self-concept. The researcher wanted to investigate the relationship between fashion consciousness and self-concept. Males and females were examined along with their level of fashion consciousness. There was a mixture of results regarding age and fashion, some research results revealed that old age did not decrease fashion consciousness, and another study showed age had an impact on fashion. The researcher wanted to investigate the relationship of age and fashion consciousness. The type of clothing people chose had an impact on their self-confidence. Overall results showed, 11 out of 15 self-concept variables correlated with fashion consciousness. Women scored higher than men on the fashion consciousness scale. There was no significant relationship between high self-confidence and high fashion consciousness. Fashion consciousness diminished with age, younger people had higher fashion consciousness.

Item Type: Thesis (Undergraduate)
Subjects: B Philosophy. Psychology. Religion > Psychology
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Fashion Industry
Divisions: School of Business > BA (Honours) in Psychology
Depositing User: CAOIMHE NI MHAICIN
Date Deposited: 23 Oct 2018 10:53
Last Modified: 23 Oct 2018 10:53
URI: http://trap.ncirl.ie/id/eprint/3285

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