Dolan, Mary (2002) The Effect of the Internet on the Travel Industry. Undergraduate thesis, Dublin, National College of Ireland.
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The aim of this dissertation was to exemplify whether or not the Internet has depicted a leading role in the disintermediation of travel agencies, as well as to reveal its overall impact on the travel industry itself.
The author used secondary data in order to; firstly to obtain a background on the Internet, its development and its many resources as well as become aware of its impact on the travel industry. Secondary data was also employed to gain auxiliary knowledge on the strategies, objectives and benefits of disintermediation. Finally, to establish how the travel industry on the Internet compares to the conventional bricks and mortar travel agencies.
The author availed of primary data through the use of surveys to procure the opinions of both travel agents and their clients in Ireland.
The results gathered from these surveys show the awareness of both of these sectors to the medium of the Internet as both a marketing tool and a purchasing method for travel services.
The results also show both the positive and negative effects of the Internet on the conventional travel agency and whether or not it is a threat or an advantage to the industry as a whole.
|Item Type:||Thesis (Undergraduate)|
|Subjects:||Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4150 Computer Network Resources > The Internet
T Technology > TK Electrical engineering. Electronics. Nuclear engineering > Telecommunications > The Internet
H Social Sciences > HD Industries. Land use. Labor > Specific Industries > Tourism Industry
|Divisions:||School of Business > BA (Honours) in European Business and Languages|
|Depositing User:||SINEAD CORCORAN|
|Date Deposited:||15 Jul 2010 14:47|
|Last Modified:||02 Sep 2014 13:15|
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